We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleCombine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...
View articleA look at the four key benefits of a closed-loop attribution system. Read More...
View articleAimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tact...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleOrganizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...
View articleAbout 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by E...
View articleIs this hourly pricing model right for today's digital media agency? Read More...
View articleBrands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market adv...
View articleThe 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Read More...
View articleAs the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...
View articleFive ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Read More...
View articleThere are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. R...
View articleAs digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-v...
View articleSenate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...
View articleWhy publisher direct media buys should still be part of your media mix. Read More...
View articleA look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Read More...
View articleThe whole is greater than the sum of its parts. Read More
View articleWith thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what...
View articleThe Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleHarnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...
View articleRegardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation f...
View articleEngaging content is the key to successful brand advertising campaigns. Read More...
View articleFacebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...
View articleData published on social networks will last forever, warns security panel. Read More...
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