Three A/B testing tactics to improve your conversion rate
Digital Marketing

Three A/B testing tactics to improve your conversion rate

6y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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Boom or bust – Commerce strategies for navigating a global pandemic
Digital Marketing

Boom or bust – Commerce strategies for navigating a global pandemic

6y Charles Nicholls

Boom or bust – Commerce strategies for navigating ...

Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...

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Cardlytics’ spend report shows consumer spending beginning to recover
Data insights

Cardlytics’ spend report shows consumer spending beginning to recover

6y Jacqueline Dooley

Cardlytics’ spend report shows consumer spending b...

Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19
Digital Advertising

The times, they are e-changin': How re-engagement has become more valuable ...

6y Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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Major trends direct-to-consumer (DTC) brands should act on now
Digital Marketing

Major trends direct-to-consumer (DTC) brands should act on now

6y Daniella Harkins

Major trends direct-to-consumer (DTC) brands shoul...

2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...

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Omnicanality can save stores from closing down during COVID-19
Digital Marketing

Omnicanality can save stores from closing down during COVID-19

6y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

6y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

6y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Four tips to guaranteeing B2B buyer loyalty in 2020
Digital Marketing

Four tips to guaranteeing B2B buyer loyalty in 2020

6y Brandon Spear

Four tips to guaranteeing B2B buyer loyalty in 202...

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...

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Breaking the monopoly: How to beat the Amazon effect with WordPress
Digital Marketing

Breaking the monopoly: How to beat the Amazon effect with WordPress

6y Yasmine Dehimi

Breaking the monopoly: How to beat the Amazon effe...

There's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...

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A comprehensive guide to the Japanese ecommerce market
Digital Marketing

A comprehensive guide to the Japanese ecommerce market

6y Jacqueline Dooley

A comprehensive guide to the Japanese ecommerce ma...

Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...

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Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

6y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Use shopper insights to avoid the holiday hangover
Digital Marketing

Use shopper insights to avoid the holiday hangover

6y Andrew Koperwas

Use shopper insights to avoid the holiday hangover

The holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers,...

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Amazon CRO: Top three actionable tactics to boost sales today
Digital Marketing

Amazon CRO: Top three actionable tactics to boost sales today

6y Pratik Dholakiya

Amazon CRO: Top three actionable tactics to boost ...

Key tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the wor...

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5 Types of Shoppers and How to Win Their Hearts
Digital Marketing

5 Types of Shoppers and How to Win Their Hearts

6y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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How predictive advertising is changing the future of digital marketing
Digital Advertising

How predictive advertising is changing the future of digital marketing

6y George Konidis

How predictive advertising is changing the future ...

Co-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. R...

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Nine brands innovating customer-centric retailing today
Digital Marketing

Nine brands innovating customer-centric retailing today

6y Nikole Wintermeier

Nine brands innovating customer-centric retailing ...

Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...

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Strategies to refine Instagram marketing for ecommerce
Digital Marketing

Strategies to refine Instagram marketing for ecommerce

6y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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How new technology is changing the game for the luxury customer
Digital Marketing

How new technology is changing the game for the luxury customer

6y Hadar Paz

How new technology is changing the game for the lu...

How live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...

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Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers
Digital Advertising

Walmart teams with Kenshoo to expand sponsored search offering to brands an...

6y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

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Nine marketing automation strategies to win the war for ecommerce
Automation

Nine marketing automation strategies to win the war for ecommerce

6y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Linio teams with Dynamic Yield to make marketplace magic with personalization
Case Study

Linio teams with Dynamic Yield to make marketplace magic with personalizati...

6y Mahir Prasad

Linio teams with Dynamic Yield to make marketplace...

Popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read More...

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Bluecore report: Black Friday is an ‘opportunity’ to find repeat customers
Digital Marketing

Bluecore report: Black Friday is an ‘opportunity’ to find repeat customers

6y Barry Levine

Bluecore report: Black Friday is an ‘opportunity’ ...

The retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time bu...

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Key takeaways from the state of ecommerce
Digital Marketing

Key takeaways from the state of ecommerce

6y Mahir Prasad

Key takeaways from the state of ecommerce

Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...

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Ladingo’s machine learning platform makes shipping large items affordable for small retailers
Digital Marketing

Ladingo’s machine learning platform makes shipping large items affordable f...

6y Jacqueline Dooley

Ladingo’s machine learning platform makes shipping...

Israel based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...

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Infographic: Chatbots vs IVAs (intelligent virtual assistants)
Chatbots

Infographic: Chatbots vs IVAs (intelligent virtual assistants)

6y Rashmi Vittal

Infographic: Chatbots vs IVAs (intelligent virtual...

A visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations...

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As shoppers flock to Amazon, the role of search is changing
Ecommerce

As shoppers flock to Amazon, the role of search is changing

6y Emily Alford

As shoppers flock to Amazon, the role of search is...

68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....

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