Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and pl...
View articleMarketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current custome...
View articleWith a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleA look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers....
View articleA new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their...
View articleEmotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articleAlthough marketing automation tools help to make marketers' lives much more manageable, they do not in fact "automate" a marketer's job. There is stil...
View articleHere's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleA new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...
View articleIn order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say ...
View articleWithout developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Read More...
View articleMarketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Re...
View articleThere's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...
View articleAs an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...
View articleMarketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Rea...
View articleWhen searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and h...
View articleIHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...
View articleNew innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized ex...
View articleIn order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development t...
View articleIt's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a pri...
View articleIncorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...
View articleAlthough it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make...
View articleMarketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...
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