Louis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game. Read More...
View articlePaid search is still a numbers game, but the people elevating the game are making a more relevant connection upfront and converting customers with hig...
View articleWelch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com. Read More...
View articleThanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days whe...
View articleNo matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
View articleFedEx has created holiday-themed videos to get the word out about its new flat rate offering. Read More...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleIt's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help m...
View articleApplebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an intera...
View articleThe advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...
View articleApple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...
View articleNot only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...
View articleA good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your ...
View articleDigital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Read More...
View articleRather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them acro...
View articleiBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...
View articleWhat people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a...
View articleCentury 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...
View articleNielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...
View articleFour Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...
View articleCold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks u...
View articleAlthough a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping ...
View articleIn the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Read More...
View articleTwo digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, accord...
View articleManischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...
View articleCapital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...
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