Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Read More...
View articleWith the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social...
View articleTake a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost...
View articleAlibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...
View articleThe site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as ...
View articleCombine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...
View articleFacebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...
View articleGoogle this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect ...
View articleFive red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...
View articleIf you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...
View articleThe campaign seeks to encourage consumers to sample non-pizza menu items. Read More...
View articleA look at the four key benefits of a closed-loop attribution system. Read More...
View articleOur job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...
View articleGeneral Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...
View articleAccording to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can...
View articleWe can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways. Read More...
View articleIn a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...
View articleBrands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Read More...
View articleIt's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within you...
View articleSearch marketers are already using Google AdWords to buy Qihoo ads in China. Read More...
View articleAimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tact...
View articleIt's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how yo...
View articleSeven pointers for making the best of your video interview. Read More...
View articleThe combined company creates one of the largest providers of link-building services in the U.K. Read More...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleVenture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...
View articleOrganizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...
View article