Tablets Transform Behaviors Both at Home and at Work
Marketing

Tablets Transform Behaviors Both at Home and at Work

14y Robin Neifield

Tablets Transform Behaviors Both at Home and at Wo...

The tablet shift into the work world is already here. Are you ready? Read More...

View article
Behavioral Segmentation: How to Make the Most of Your Data
Data insights

Behavioral Segmentation: How to Make the Most of Your Data

14y Aubrey Beck

Behavioral Segmentation: How to Make the Most of Y...

In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...

View article
European DAA And Privacy Ad Icon Coming Soon
Data insights

European DAA And Privacy Ad Icon Coming Soon

14y Kate Kaye

European DAA And Privacy Ad Icon Coming Soon

Behavioral icon will move to Canada, too, and possibly Australia and South America. Read More...

View article
GroupM Next Launches to Help Brands Use Emerging Platforms
Marketing

GroupM Next Launches to Help Brands Use Emerging Platforms

14y Susan Kuchinskas

GroupM Next Launches to Help Brands Use Emerging P...

Agency division to help clients make sense of hip startup tech. Read More...

View article
Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

14y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

View article
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Data insights

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

14y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

View article
AdChoices Icon Under Scrutiny as DAA Seeks New Director
Data insights

AdChoices Icon Under Scrutiny as DAA Seeks New Director

14y Kate Kaye

AdChoices Icon Under Scrutiny as DAA Seeks New Dir...

Around half of users surveyed had never seen the ad icon when showed it in context in August 2011. Read More...

View article
IE Regrows Share at Firefox and Chrome's Expense
Data insights

IE Regrows Share at Firefox and Chrome's Expense

14y Rosalie Marshall

IE Regrows Share at Firefox and Chrome's Expense

IE makes a comeback as rivals falter. Read More...

View article
How to Combine Personas With Automation and Get Closer to Customers
Automation

How to Combine Personas With Automation and Get Closer to Customers

14y Stephanie Miller

How to Combine Personas With Automation and Get Cl...

Personas are a good way to get closer to the individual behind the bits and bytes. Read More...

View article
Key Tips on Measuring SEO and Keyword Performance
Search

Key Tips on Measuring SEO and Keyword Performance

14y Ron Jones

Key Tips on Measuring SEO and Keyword Performance

A look at several analytics factors you can study to get a better idea of keyword performance aside from just ranking. Read More...

View article
The Honeymoon Effect
Email

The Honeymoon Effect

14y Jeanne Jennings

The Honeymoon Effect

How can you add new subscribers of good quality to your list on a regular basis? Read More...

View article
Senate Confirms FTC's Leibowitz for a Second Term
Data insights

Senate Confirms FTC's Leibowitz for a Second Term

14y Zachary Rodgers

Senate Confirms FTC's Leibowitz for a Second Term

Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Read More...

View article
LBS Opportunities for Casino Marketers in Macau
Asia

LBS Opportunities for Casino Marketers in Macau

14y Chris Wieners

LBS Opportunities for Casino Marketers in Macau

Optimize your CRM campaign with these location-based tactics. Read More...

View article
Timeline Ups Engagement for All But Largest Sites
Data insights

Timeline Ups Engagement for All But Largest Sites

14y Susan Kuchinskas

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched. Read More...

View article
How to Integrate New Gadgets Launching in 2012
Asia

How to Integrate New Gadgets Launching in 2012

14y Lee Peilin

How to Integrate New Gadgets Launching in 2012

Consider these three tech innovations that will have great impact on Singaporean consumers. Read More...

View article
LivingSocial's 'Tipping' Point Challenges Seamless
Marketing

LivingSocial's 'Tipping' Point Challenges Seamless

14y Christopher Heine

LivingSocial's 'Tipping' Point Challenges Seamless

Daily deals marketer offers takeout and delivery specials. Read More...

View article
Yahoo Begins Honoring Browser Do-Not-Track Signals
Data insights

Yahoo Begins Honoring Browser Do-Not-Track Signals

14y Zachary Rodgers

Yahoo Begins Honoring Browser Do-Not-Track Signals

Becomes one of the first major ad sellers to support opt-out standard. Read More...

View article
Digital Strategy and How to Tell if Your Agency Has Any
Marketing

Digital Strategy and How to Tell if Your Agency Has Any

14y Augustine Fou

Digital Strategy and How to Tell if Your Agency Ha...

How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. Read More...

View article
Thinking Outside the Box When Hiring
Marketing

Thinking Outside the Box When Hiring

14y Anna Papadopoulos

Thinking Outside the Box When Hiring

Don't discount the unconventional candidates. Read More

View article
180LA Wins Expedia Account
Marketing

180LA Wins Expedia Account

14y ClickZ News Staff

180LA Wins Expedia Account

Full-service assignment includes digital and social integration. Read More...

View article
No Silver Bullet, Chapter 57
Marketing

No Silver Bullet, Chapter 57

14y Todd Drake

No Silver Bullet, Chapter 57

Responsive is the new black. Read More

View article
Active or Inactive? That Is the Question
Email

Active or Inactive? That Is the Question

14y Jay Brangiforte

Active or Inactive? That Is the Question

Five scenarios where consumers are regarded as "active users" and a look at how active they really are. Read More...

View article
What Lasagna Al Forno Taught Me About Behavioral Targeting
Data insights

What Lasagna Al Forno Taught Me About Behavioral Targeting

14y Chad Childress

What Lasagna Al Forno Taught Me About Behavioral T...

The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendati...

View article
A Call for Transparency: Are Dynamic Price Floors Good for the Industry?
Display Advertising

A Call for Transparency: Are Dynamic Price Floors Good for the Industry?

14y Mike Baker

A Call for Transparency: Are Dynamic Price Floors ...

As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Read More...

View article
Naver Rocks... If You're a Curious Searcher!
Asia

Naver Rocks... If You're a Curious Searcher!

14y Kate Clough

Naver Rocks... If You're a Curious Searcher!

Korea's Naver requires a unique approach to marketing. Here's why. First in a two-part series. Read More...

View article
Chevy Picks Goodby and McCann for Global Creative Duties
Automotive

Chevy Picks Goodby and McCann for Global Creative Duties

14y Zachary Rodgers

Chevy Picks Goodby and McCann for Global Creative ...

New joint venture, Commonwealth, will be based in Detroit. Read More...

View article
Nick Pahade Joins Initiative as North America CEO
Marketing

Nick Pahade Joins Initiative as North America CEO

14y ClickZ News Staff

Nick Pahade Joins Initiative as North America CEO

Exits Traffiq, where he is replaced by client relations SVP Lori Goldberg. Read More...

View article
1 171 172 173 174 175 534