How to adapt your SEO strategy to navigate through the pandemic
Digital Marketing

How to adapt your SEO strategy to navigate through the pandemic

5y Tereza Litsa

How to adapt your SEO strategy to navigate through...

How can you use SEO to boost your business? Here are some practical tips. Read More...

View article
Best Practice: Four ways to leverage lifecycle marketing
Analytics

Best Practice: Four ways to leverage lifecycle marketing

5y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

View article
The B2B content that can help your sales team close
B2B

The B2B content that can help your sales team close

5y Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

View article
Why podcasting should be your content engine
Content

Why podcasting should be your content engine

5y Lindsay Tjepkema

Why podcasting should be your content engine

Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...

View article
The Trade Desk SVP helps agencies understand the changing trends in media consumption
Digital Advertising

The Trade Desk SVP helps agencies understand the changing trends in media c...

5y Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

View article
How COVID is helping marketers prioritize consumer privacy
Data insights

How COVID is helping marketers prioritize consumer privacy

5y Ross Shanken

How COVID is helping marketers prioritize consumer...

Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...

View article
Key Insights: Amazon search-scape and factors motivating consumers
Digital Marketing

Key Insights: Amazon search-scape and factors motivating consumers

5y Kamaljeet Kalsi

Key Insights: Amazon search-scape and factors moti...

The current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...

View article
A step back: IDFA’s impact on the advertising ecosystem
Digital Advertising

A step back: IDFA’s impact on the advertising ecosystem

5y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

View article
In a stay-at-home world, mobile marketing matters. Here’s why...
Digital Marketing

In a stay-at-home world, mobile marketing matters. Here’s why...

5y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

View article
Tech Talk with censhare: Offering Universal Content Management to steer marketing content
Content

Tech Talk with censhare: Offering Universal Content Management to steer mar...

5y Catherrine Garcia

Tech Talk with censhare: Offering Universal Conten...

When it comes to content management, imagine not having to hunt for the most up-to-date assets, frantically looking for them, or worrying about conten...

View article
What to consider when marketing to multicultural audiences
Digital Marketing

What to consider when marketing to multicultural audiences

5y Paula Skier

What to consider when marketing to multicultural a...

With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...

View article
Leveraging the authority of LinkedIn influencers for B2B
Digital Marketing

Leveraging the authority of LinkedIn influencers for B2B

5y Intellifluence

Leveraging the authority of LinkedIn influencers f...

Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...

View article
How to influence C-level decision makers in B2B marketing?
Digital Leaders

How to influence C-level decision makers in B2B marketing?

5y Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

View article
The 12Ps of marketing technology (martech)
Digital Marketing

The 12Ps of marketing technology (martech)

5y Colleen Scollans

The 12Ps of marketing technology (martech)

Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...

View article
Benefits of agility and four keys to creating an agile team
Digital Marketing

Benefits of agility and four keys to creating an agile team

5y Justin Gray

Benefits of agility and four keys to creating an a...

Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Read More...

View article
How to conduct a digital marketing audit: Advice from industry experts
Actionable Analysis

How to conduct a digital marketing audit: Advice from industry experts

5y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

View article
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
Analytics

Measurement in a post-third-party ecosystem: Why your current benchmarks ar...

5y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

View article
The most effective marketers use immersive content
Content

The most effective marketers use immersive content

5y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

View article
Authenticity is key: How has consumer sentiment changed in 2020?
Digital Marketing

Authenticity is key: How has consumer sentiment changed in 2020?

5y Rives Martin

Authenticity is key: How has consumer sentiment ch...

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read Mo...

View article
Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season
Advertising & Promotion

Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to s...

5y Kamaljeet Kalsi

Key Insights: Retail giants closed on Thanksgiving...

Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...

View article
What the holiday shopping season will look like in 2020
Digital Marketing

What the holiday shopping season will look like in 2020

6y Jacqueline Dooley

What the holiday shopping season will look like in...

As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shoppe...

View article
The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)
Content

The storytelling life cycle: 4 strategies for success (and one surefire way...

6y Scott Bowen

The storytelling life cycle: 4 strategies for succ...

When creatives are building assets and campaigns, how do you tell a story customer care about? Read More...

View article
Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere
Digital Marketing

Tech talk with OnCrawl: The role of SEO in the greater digital marketing sp...

6y Abhishek Shah

Tech talk with OnCrawl: The role of SEO in the gre...

In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overc...

View article
The ultimate brand guide to helping consumers achieve data harmony
Analytics

The ultimate brand guide to helping consumers achieve data harmony

6y Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

View article
How COVID-19 changed the way we write content
Content

How COVID-19 changed the way we write content

6y Tim Morral

How COVID-19 changed the way we write content

Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read Mor...

View article
Why marketing will improve thanks to the death of third-party cookies
Analytics

Why marketing will improve thanks to the death of third-party cookies

6y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

View article
Five ways brands can win in the new ecommerce world
Digital Marketing

Five ways brands can win in the new ecommerce world

6y Paula Hunsche

Five ways brands can win in the new ecommerce worl...

Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...

View article
1 16 17 18 19 20 534