Congressmen Question Facebook About Alleged Privacy Breach
Data insights

Congressmen Question Facebook About Alleged Privacy Breach

16y Kate Kaye

Congressmen Question Facebook About Alleged Privac...

Facebook said a report of a privacy breach involving Facebook apps transmitting user IDs is "curious at best." Read More...

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Future of Link Building: STOP Calling It Link Building!
Search

Future of Link Building: STOP Calling It Link Building!

16y Sage Lewis

Future of Link Building: STOP Calling It Link Buil...

The answer to getting links based completely on merit is moving link building to a public relations project. Read More...

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Bing Does Tie-In With Jay-Z Book 'Decoded'
Marketing

Bing Does Tie-In With Jay-Z Book 'Decoded'

16y Lisa Lacy

Bing Does Tie-In With Jay-Z Book 'Decoded'

Interactive game helps fans decode rapper's life and lyrics. Read More...

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Keyword Forensics 101
Search

Keyword Forensics 101

16y Ron Jones

Keyword Forensics 101

Investigating the meaning behind the keywords and searcher intent leads us to some valuable insight into human behavior. Read More...

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The Future of Advertising: How Technology Is Transforming Consumer Engagement
Display Advertising

The Future of Advertising: How Technology Is Transforming Consumer Engageme...

16y Mike Baker

The Future of Advertising: How Technology Is Trans...

A Q&A with Adam Cahill, EVP co-media director, Hill Holliday and Jon Verna, managing director, Run Inc. Read More...

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Blue Lithium Founder Launches Social Media Informed Ad Net
Marketing

Blue Lithium Founder Launches Social Media Informed Ad Net

16y Jack Marshall

Blue Lithium Founder Launches Social Media Informe...

Blue Lithium founder Gurbaksh Chahal will use consumers' social interactions to target display ad campaigns. Read More...

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E-mail Marketing Tool Changes Ads Based on Location, Time
Email

E-mail Marketing Tool Changes Ads Based on Location, Time

16y Anna Maria Virzi

E-mail Marketing Tool Changes Ads Based on Locatio...

Ad creative is compiled dynamically based on where and when a subscriber opens the message. Read More...

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Most Marketing Buzz Words Today Are at Least 10 Years Old
Asia

Most Marketing Buzz Words Today Are at Least 10 Years Old

16y Patrick Tam

Most Marketing Buzz Words Today Are at Least 10 Ye...

Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...

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Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons
Display Advertising

Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons

16y Christopher Heine

Mountain Dew, JC Penney Run Display Ads With Faceb...

Shiv Singh, head of digital at Mountain Dew's parent company PepsiCo, says these tests could have a huge impact on display advertising's future. Read ...

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Google Grows U.S. Search Market Share in August
Data insights

Google Grows U.S. Search Market Share in August

16y Jack Marshall

Google Grows U.S. Search Market Share in August

Introduction of Instant Search boosts search giant's market share. Read More...

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How Marketers Are Courting Latino Consumers
Marketing

How Marketers Are Courting Latino Consumers

16y Anna Maria Virzi

How Marketers Are Courting Latino Consumers

Don't understand the difference between Hispanic and Latino? Start here. Read More...

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Google Reports Growth in Mobile and Display Businesses
Display Advertising

Google Reports Growth in Mobile and Display Businesses

16y Jack Marshall

Google Reports Growth in Mobile and Display Busine...

Search still drives the majority of revenues, but emphasis is on display and mobile potential. Read More...

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The ROI of Social Media Is Still Zero
Marketing

The ROI of Social Media Is Still Zero

16y Augustine Fou

The ROI of Social Media Is Still Zero

How do we get at the ROI of social media? First, let us reprise last year's key points and then add a few new ones. Read More...

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Agencies Tool Up for Data-Driven Media Buying
Display Advertising

Agencies Tool Up for Data-Driven Media Buying

16y Jack Marshall

Agencies Tool Up for Data-Driven Media Buying

Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Read More...

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Mediabrands' Ventures Unit Evolves in China and U.S.
Asia

Mediabrands' Ventures Unit Evolves in China and U.S.

16y Adaline Lau

Mediabrands' Ventures Unit Evolves in China and U....

Rebrands investment arm as Velocitor and courts startups in China. Read More...

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How Shrinking the E-mail File Can Improve ROI
Email

How Shrinking the E-mail File Can Improve ROI

16y Stephanie Miller

How Shrinking the E-mail File Can Improve ROI

Got e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Read More...

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How Behavior Marketing Makes Advertisers Less and More Creative
Data insights

How Behavior Marketing Makes Advertisers Less and More Creative

16y Brian Massey

How Behavior Marketing Makes Advertisers Less and ...

New tools may be the mind-expanding drug that resurfaces the creative marketer in us. Read More...

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Authenticity in Marketing: Q&A With Handmade Marketplace Etsy
Marketing

Authenticity in Marketing: Q&A With Handmade Marketplace Etsy

16y Kate Kaye

Authenticity in Marketing: Q&A With Handmade M...

ClickZ visited Etsy's Brooklyn loft space to talk marketing and potential revenue streams for the homemade and vintage goods marketplace. Read More...

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BAT Inks Deal With RCA/JIVE Label for Artist Endorsements
Marketing

BAT Inks Deal With RCA/JIVE Label for Artist Endorsements

16y David Ward

BAT Inks Deal With RCA/JIVE Label for Artist Endor...

More music stars come to Brand Affinity Technologies' pro athlete endorsement platform. Read More...

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E-mail in an Irrelevant Social World
Asia

E-mail in an Irrelevant Social World

16y Dominic Powers

E-mail in an Irrelevant Social World

As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...

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Top U.S. Online Ad Networks by Reach, September 2010
Ad Industry Metrics

Top U.S. Online Ad Networks by Reach, September 2010

16y Jack Marshall

Top U.S. Online Ad Networks by Reach, September 20...

Yahoo's network reaches more U.S. users than any other, according to comScore. Read More...

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Is Monetization Ruining Content?
Marketing

Is Monetization Ruining Content?

16y John Yang

Is Monetization Ruining Content?

Our efforts to monetize the Internet are undermining the very content that we are trying to use to engage audiences. Read More...

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AdKeeper Lets Consumers Store Display Ads for Later
Display Advertising

AdKeeper Lets Consumers Store Display Ads for Later

16y Douglas Quenqua

AdKeeper Lets Consumers Store Display Ads for Late...

Start-up allows consumers to save ads for future viewing. Will they? Read More...

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Google Mobile Search Developments
Search

Google Mobile Search Developments

16y Julie Batten

Google Mobile Search Developments

As more people become comfortable with searching the Web from mobile devices, marketers must adapt their strategies. Consider these developments. Rea...

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The Future Is TV on Your TV...Over the Internet
Marketing

The Future Is TV on Your TV...Over the Internet

16y Sean Carton

The Future Is TV on Your TV...Over the Internet

The revolution's waiting for a set of tools and standards that allow anyone to create streaming video content that can be streamed through set-top box...

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The Future of Reading Will Be Touch-Driven (Including E-mails)
Email

The Future of Reading Will Be Touch-Driven (Including E-mails)

16y Jeanniey Mullen

The Future of Reading Will Be Touch-Driven (Includ...

The day of the device is here. E-mail marketers will need to rethink the design and navigation of their e-mails. Read More...

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I Am (Trying to Be) Harry Crane
Marketing

I Am (Trying to Be) Harry Crane

16y Gary Stein

I Am (Trying to Be) Harry Crane

Forget about Don Draper. Mad Men's Harry Crane was onto something big. Are you? Read More...

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