A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...
View articleA visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations...
View articleA privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particula...
View articleToday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...
View articleAd authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read More...
View articleForrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer ou...
View articlePlaying with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...
View article54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Rea...
View article68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....
View articleHead of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read...
View articleSnap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...
View articleOnly 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...
View articleThe IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...
View articleHighlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...
View articleWe look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...
View articleFrom August 27, 2019, Google blocked ads from sellers who weren’t listed in app-ads.txt files. CEO of SmartyAds, Ivan Guzenko discusses if they pose a...
View articleMastercard's SVP of Global Digital Marketing, Guillaume Conteville, discusses optimizing for voice search and his upcoming session at the Search Summi...
View articleThe global martech industry could be worth $121 billion, and growing. What else can we expect for martech in 2020 and beyond? Read More...
View articleA new report from Selligent explores how 5000 global consumers feel about personalization, privacy, brand interactions, voice assistants, and more. Re...
View articleVP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...
View articleWe caught up with Moz’s CEO, Sarah Bird and VP of R&D Rob Bucci to learn about what they’ve been working on with Moz Local, and trends they’re seeing ...
View articleA new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...
View articleIn the first half of 2019, DTC OOH spend was up 7 percent, to $4.6 billion. But, many of these advertisers are making consequential mistakes in their ...
View articleKubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...
View articleAdobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...
View articleWurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...
View articleCourtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...
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