Study: Fortune 100 Lack SEO
Audience

Study: Fortune 100 Lack SEO

22y Robyn Greenspan

Study: Fortune 100 Lack SEO

If this powerful group's optimization efforts had grown at the samerate as the overall SEO industry, nearly every company would have deployed an effec...

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Workplace IM Showing Growth
Audience

Workplace IM Showing Growth

22y Robyn Greenspan

Workplace IM Showing Growth

Usage is likely curtailed by security concerns, along with split opinions as to whether the application actually inspires collaboration. Read More...

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It’s All About the List
Email

It’s All About the List

22y Heidi Anderson

It’s All About the List

After six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Read More...

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Lawsuit Filed Over Search and Gambling Ads
Search

Lawsuit Filed Over Search and Gambling Ads

22y Danny Sullivan

Lawsuit Filed Over Search and Gambling Ads

Yahoo!, Google, and major Web sites are named in a suit targeting search ads for online gambling sites. Read More...

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Tips for Increasing AOL Delivery Rates, Part 2
Email

Tips for Increasing AOL Delivery Rates, Part 2

22y Kirill Popov and Loren McDonald

Tips for Increasing AOL Delivery Rates, Part 2

AOL has specific e-mail issues marketers must be aware of. Recommendations to help optimize AOL e-mail delivery and performance. Last in a series. Rea...

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A Gold Medal in Convergence
Marketing

A Gold Medal in Convergence

22y David Cohen

A Gold Medal in Convergence

This year's Olympics advertisers excelled in cross-media training. Read More...

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The Three Dimensions of Behavioral Targeting
Data insights

The Three Dimensions of Behavioral Targeting

22y Andy Chen

The Three Dimensions of Behavioral Targeting

Behavioral targeting can be applied to multiple dimensions of online marketing -- even ones that haven't occurred to you yet. Read More...

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Retail, E-Com Sales Climbing
Audience

Retail, E-Com Sales Climbing

22y Robyn Greenspan

Retail, E-Com Sales Climbing

E-commerce rang up a sales surge in the second quarter, increasing 23.1 percent over the previous year. Read More...

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The Consumer Is Taking Control of Advertising
Marketing

The Consumer Is Taking Control of Advertising

22y Eric Picard

The Consumer Is Taking Control of Advertising

Consumers control their media consumption and exposure to advertising. Get used to it. Read More...

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Ad Servers' Growing Ad Trafficking Role
Marketing

Ad Servers' Growing Ad Trafficking Role

22y Julian Smith

Ad Servers' Growing Ad Trafficking Role

Creating and implementing dynamic ad formats is no easy task. Cherish your ad traffickers! Read More...

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How Effective Is Your Keyword Research?
Search

How Effective Is Your Keyword Research?

22y Shari Thurow

How Effective Is Your Keyword Research?

Creating effective keyword research and analysis. Read More...

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Getting and Staying CAN-SPAM Compliant
Email

Getting and Staying CAN-SPAM Compliant

22y Anne Mitchell

Getting and Staying CAN-SPAM Compliant

Does the mere thought of a CAN-SPAM sting leave you feeling breathless and afraid? Follow these easy steps to CAN-SPAM compliance. Read More...

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Getting and Staying CAN-SPAM Compliant
Email

Getting and Staying CAN-SPAM Compliant

22y Anne Mitchell

Getting and Staying CAN-SPAM Compliant

Does the mere thought of a CAN-SPAM sting leave you feeling breathless and afraid? Follow these easy steps to CAN-SPAM compliance. Read More...

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May I See Your ID?
Marketing

May I See Your ID?

22y Rebecca Lieb

May I See Your ID?

E-mail Sender ID isn't an if, and the when is imminent. Get ready for another new e-mail environment. It will be different -- and very probably better...

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Do You Gmail?
Email

Do You Gmail?

22y Al DiGuido

Do You Gmail?

Start now to build a Gmail strategy and optimize Gmail communication efforts. Read More...

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Capture Your Personal Web
Search

Capture Your Personal Web

22y Chris Sherman

Capture Your Personal Web

Forget bookmarks: Web content managers allow you to create your own personal, searchable cacheof Web pages. Read More...

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Get Your Readers to Order Today
Email

Get Your Readers to Order Today

22y Karen Gedney

Get Your Readers to Order Today

Time-sensitive subject lines to use before your e-mail scrolls away. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

22y rumo

Web Server Statistics Page

Jupitermedia's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Behavioral Marketing's Coming of Age
Data insights

Behavioral Marketing's Coming of Age

22y Chang Yu

Behavioral Marketing's Coming of Age

The difference between behavioral marketing then and now. Read More...

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Brand Bending
Marketing

Brand Bending

22y Martin Lindstrom

Brand Bending

Brands no longer reside in marketing departments. Read More

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Travel Sites Don't Inspire Return Trips
Marketing

Travel Sites Don't Inspire Return Trips

22y Robyn Greenspan

Travel Sites Don't Inspire Return Trips

A new JupiterResearch report reveals limited loyalty among onlinetravel consumers. Read More...

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E-Biz Satisfaction Improves, Lags
Audience

E-Biz Satisfaction Improves, Lags

22y Robyn Greenspan

E-Biz Satisfaction Improves, Lags

Propelled by search's high score, the annual American Customer Satisfaction Index showed a slight swell in the e-business category. Read More...

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Open-Source Marketing
Marketing

Open-Source Marketing

22y Hans-Peter Brøndmo

Open-Source Marketing

What if marketing materials were published with a Creative Commons license, encouraging, rather than prohibiting, derivative works? Read More...

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Beyond Viral Ads
Marketing

Beyond Viral Ads

22y Sean Carton

Beyond Viral Ads

A mobile phone virus is running rampant, and the company that made it is unable to stop it. New threat, or just clever advertising? Read More...

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Why Nonconverting Keywords Will Drive Search Ad Spend
Search

Why Nonconverting Keywords Will Drive Search Ad Spend

22y Fredrick Marckini

Why Nonconverting Keywords Will Drive Search Ad Sp...

As any brand marketer will tell you, conversion isn’t always the goal. There’s ROI in nonconverting keywords, too. Read More...

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Why Aren’t There More E-Mail Testimonials?
Email

Why Aren’t There More E-Mail Testimonials?

22y Paul Soltoff

Why Aren’t There More E-Mail Testimonials?

Testimonials add credibility to e-mail campaigns with minimal cost or effort. Here’s how to get started. Read More...

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When Is a Blog No Longer a Blog?
Marketing

When Is a Blog No Longer a Blog?

22y Pamela Parker

When Is a Blog No Longer a Blog?

As blogs grow up, the friction grows. Read More

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