Closing the Online/Offline Gap
Marketing

Closing the Online/Offline Gap

22y Pamela Parker

Closing the Online/Offline Gap

How do you measure the offline impact of online marketing dollars? Solutions you can use now. Read More...

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Feedback, E-mail Response Improvements Underway
Audience

Feedback, E-mail Response Improvements Underway

22y Robyn Greenspan

Feedback, E-mail Response Improvements Underway

E-tailers are creating dialog with customers, but they aren't always speaking the same language. Read More...

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Broadband in Our Pockets
Marketing

Broadband in Our Pockets

22y David Cohen

Broadband in Our Pockets

Domestic mobile marketing is finally in sight. Read More

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Behaving Badly: Standardization and Reach
Data insights

Behaving Badly: Standardization and Reach

22y Andy Chen

Behaving Badly: Standardization and Reach

Behavioral targeting is hot, but its industry acceptance is not. Well... not yet at least. Read More...

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All the News That’s Fit for You
Search

All the News That’s Fit for You

22y Chris Sherman

All the News That’s Fit for You

Online news aggregator Findory adapts its layout to the types of news stories you read, providing a uniquely personalized view of the day’s headlines....

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Tips for Increasing AOL E-Mail Delivery Rates, Part 1
Email

Tips for Increasing AOL E-Mail Delivery Rates, Part 1

22y Kirill Popov and Loren McDonald

Tips for Increasing AOL E-Mail Delivery Rates, Par...

AOL has specific e-mail issues marketers must be aware of. Tips for optimizing AOL e-mail delivery and performance. Part one of a series. Read More...

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Blue Sky Factory
Email

Blue Sky Factory

22y Team ClickZ

Blue Sky Factory

Blue Sky Factory is a full-service e-mail marketing solutions provider offering an array of solutions. Read More...

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Surfers Prefer Personalization
Audience

Surfers Prefer Personalization

22y Robyn Greenspan

Surfers Prefer Personalization

Internet users are willing to exchange personal information for customized content. Read More...

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The Ad Inventory Dilemma
Marketing

The Ad Inventory Dilemma

22y Eric Picard

The Ad Inventory Dilemma

What can publishers do to reduce ad clutter, but not raise prices for inventory astronomically? Read More...

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International Online Business: Think Globally, Act Locally
Marketing

International Online Business: Think Globally, Act Locally

22y Julian Smith

International Online Business: Think Globally, Act...

Steps for localizing a growing business. Read More...

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SEM and Branding Influence
Search

SEM and Branding Influence

22y Shari Thurow

SEM and Branding Influence

More reactions to the IAB's brand lift study. Read More

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SPF: It’s Not Just a Good Idea
Email

SPF: It’s Not Just a Good Idea

22y Anne Mitchell

SPF: It’s Not Just a Good Idea

Microsoft will soon check for SPF records on inbound e-mail. What does that mean for e-mail marketers? Read More...

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DialogWorks
Email

DialogWorks

22y Team ClickZ

DialogWorks

DialogWorks is an e-mail marketing agency that helps organizations create and operate permission-based e-mail marketing programs. Read More...

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Emailvision
Email

Emailvision

22y Team ClickZ

Emailvision

Emailvision offers a range of services and technology solutions for managing e-mail and SMS campaigns. Read More...

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Workforce Challenges Ahead
Audience

Workforce Challenges Ahead

22y Robyn Greenspan

Workforce Challenges Ahead

High-level executives express concern about whether their workforces are prepared for a more competitive business environment. Read More...

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Online/Offline Integration
Marketing

Online/Offline Integration

22y Rebecca Lieb

Online/Offline Integration

Will interactive and traditional tie the knot in 2005? Read More

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Online Video Spend to Surge
Audience

Online Video Spend to Surge

22y Robyn Greenspan

Online Video Spend to Surge

The rich and streaming media market is expected to undergo a nearly quadruple increase by 2009. Read More...

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Viewers Watch HDTV Adoption Grow
Audience

Viewers Watch HDTV Adoption Grow

22y Robyn Greenspan

Viewers Watch HDTV Adoption Grow

Nearly 60 million U.S. households are expected to have high-definition television sets by 2008. Read More...

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A Multifaceted Online News and Blog Search Tool
Search

A Multifaceted Online News and Blog Search Tool

22y Chris Sherman

A Multifaceted Online News and Blog Search Tool

Desktop app blends blogs, RSS, e-mail, search, and more. Read More...

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Ask and You Shall Receive: Get E-Mail Marketing Dollars
Email

Ask and You Shall Receive: Get E-Mail Marketing Dollars

22y Karen Gedney

Ask and You Shall Receive: Get E-Mail Marketing Do...

How to get the funds for your next B2B e-mail campaign. Read More...

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Phishing for Brand Value
Marketing

Phishing for Brand Value

22y Martin Lindstrom

Phishing for Brand Value

In a high tech era, don't abandon high touch. Read More

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"Kerry for President" as a Corporate Message?
Marketing

"Kerry for President" as a Corporate Message?

22y Hans-Peter Brøndmo

"Kerry for President" as a Corporate Message?

The Internet is having the greatest effect on politics since television. What happens when a brand is associated with censorship or repression speech?...

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Design Matters
Marketing

Design Matters

22y Sean Carton

Design Matters

There's a measurable economic value in design. It's essential to clients, and even more critical to agencies that hope to survive in the interactive e...

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SEO and Paid Search Campaigns: Share the Data!
Search

SEO and Paid Search Campaigns: Share the Data!

22y Fredrick Marckini

SEO and Paid Search Campaigns: Share the Data!

Failing to inform a natural search campaign with findings from a search advertising campaign (or vice versa) means a high lost-opportunity cost. Read ...

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E-Mail Makes TV Ads Better
Email

E-Mail Makes TV Ads Better

22y Paul Soltoff

E-Mail Makes TV Ads Better

How to enhance TV advertising with an e-mail campaign (and a little search advice, to boot). Read More...

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Bronto Software
Email

Bronto Software

22y Team ClickZ

Bronto Software

Bronto Software is Web-based software for managing e-mail distribution lists. Read More...

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Don't Believe the Hype -- It's Just Targeting
Marketing

Don't Believe the Hype -- It's Just Targeting

22y Pamela Parker

Don't Believe the Hype -- It's Just Targeting

Targeting is great, but there's no magic in 'behavioral.' Read More...

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