Mobile Marketing to the Masses
Marketing

Mobile Marketing to the Masses

23y Eric Picard

Mobile Marketing to the Masses

How mobile marketing will go mainstream. Read More

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The Coming Search Engine War, Part 2
Search

The Coming Search Engine War, Part 2

23y Fredrick Marckini

The Coming Search Engine War, Part 2

Three potential tactics for Google to thwart the Redmond giant. Read More...

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E-Mail Address Forensics
Email

E-Mail Address Forensics

23y Ben Isaacson

E-Mail Address Forensics

How can you tell if an e-mail address is 'dead'? Read More

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The New Marketing Order: How to be Chosen
Marketing

The New Marketing Order: How to be Chosen

23y Pamela Parker

The New Marketing Order: How to be Chosen

Consumers are seizing control. Work with them, not against them. Read More...

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Brazil Leads Hacker Pack
Marketing

Brazil Leads Hacker Pack

23y ClickZ Stats Staff

Brazil Leads Hacker Pack

The U.S. remains the biggest victim of overt digital attacks, and many UK companies lackcomprehensive disaster plans. Read More...

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ID Theft Often Goes Unrecognized
Marketing

ID Theft Often Goes Unrecognized

23y Mark Berniker

ID Theft Often Goes Unrecognized

A study claims that many financial institutions are frequently mistaking credit losses, not aware that identity theft is rampantly taking place. Read ...

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Paid Content Paying Off
Audience

Paid Content Paying Off

23y Robyn Greenspan

Paid Content Paying Off

Driven by broadband, streaming media, and online personals, the paid content market experiences more growth. Read More...

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VeriSign's Controversial Redirect
Search

VeriSign's Controversial Redirect

23y Danny Sullivan

VeriSign's Controversial Redirect

VeriSign's Site Finder: does it 'steal' traffic? Read More

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Calif. Enacts Tough Anti-Spam Law
Email

Calif. Enacts Tough Anti-Spam Law

23y Matt Villano

Calif. Enacts Tough Anti-Spam Law

Governor Davis signs a bill against unwanted e-mail, which extends the current requirements for commercial e-mail to carry ’ADV’ or ’ADV:ADLT’ in the ...

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New Twist: Integrating Transit Ads and E-mail
Email

New Twist: Integrating Transit Ads and E-mail

23y Karen Gedney

New Twist: Integrating Transit Ads and E-mail

There’s a lot of ad competition in the subway for adult education programs. How did Metropolitan College of New York makeits ads interactive? Read Mor...

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IM Challenges Corp Productivity
Audience

IM Challenges Corp Productivity

23y Robyn Greenspan

IM Challenges Corp Productivity

Employees are often using their instant messaging powers for evil, instead of good, according to research. Read More...

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Brand Survival Techniques
Marketing

Brand Survival Techniques

23y Martin Lindstrom

Brand Survival Techniques

Generate sales in hard times and bond customers with your brand. Read More...

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Your Money's No Good Here
Marketing

Your Money's No Good Here

23y Sean Carton

Your Money's No Good Here

Heavy Web use, discretionary spending. But under-18s can't legitimately buy online. Read More...

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iTV Case Study: The View
Marketing

iTV Case Study: The View

23y Lydia Loizides

iTV Case Study: The View

What happens when 55 thousand viewers interact with a TV program? Read More...

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The Coming Search Engine War, Part 1
Search

The Coming Search Engine War, Part 1

23y Fredrick Marckini

The Coming Search Engine War, Part 1

How Microsoft can win and how Google must battle back. Read More...

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E-Mail Copy Clinic: The Power of Words
Email

E-Mail Copy Clinic: The Power of Words

23y Paul Soltoff

E-Mail Copy Clinic: The Power of Words

How to write copy that sells: the theory and the practice. Read More...

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Retooled AOL: Agencies On-Line?
Marketing

Retooled AOL: Agencies On-Line?

23y Rebecca Lieb

Retooled AOL: Agencies On-Line?

Lisa Brown explains her plan to overhaul AOL for advertisers. Read More...

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Banks Projected to Boost IT Spending
Marketing

Banks Projected to Boost IT Spending

23y Mark Berniker

Banks Projected to Boost IT Spending

Studies point to strength in financial services, pressure on demand and jobs. Read More...

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U.S. Server Sales Up, IBM Takes Top Spot
Audience

U.S. Server Sales Up, IBM Takes Top Spot

23y Matthew G. Nelson

U.S. Server Sales Up, IBM Takes Top Spot

Intel and Linux server sales were up; Unix were down; and Big Blue looks like the big winner across the board. Read More...

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More Spending More
Audience

More Spending More

23y Robyn Greenspan

More Spending More

Projections for holiday spending are positive for the coming months, with increases in online sales and Net-influenced offline purchases. Read More...

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E-Mail Goes Swimmingly For Pool Company
Email

E-Mail Goes Swimmingly For Pool Company

23y Heidi Anderson

E-Mail Goes Swimmingly For Pool Company

Selling high-ticket goods: Kayak Pools makes a splash with e-mail. Read More...

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Cloudmark Tackles False-Positive Problem
Email

Cloudmark Tackles False-Positive Problem

23y Brian Morrissey

Cloudmark Tackles False-Positive Problem

The anti-spam company rolls out a rating system designed to let users control their inboxes without legitimate e-mail getting tagged as spam. Read Mor...

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Professional Organizations and Hiring Search Professionals
Search

Professional Organizations and Hiring Search Professionals

23y Danny Sullivan

Professional Organizations and Hiring Search Profe...

What professional organizations mean to search marketers and marketers shopping for SEM support. Read More...

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Strategy in Action: What Works in Your Newsletters
Email

Strategy in Action: What Works in Your Newsletters

23y Kathleen Goodwin

Strategy in Action: What Works in Your Newsletters

How a mall keeps newsletter subscribers enthralled. Read More...

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Microsoft, AOL, Others Focus on Fixing Inboxes
Email

Microsoft, AOL, Others Focus on Fixing Inboxes

23y Rebecca Lieb

Microsoft, AOL, Others Focus on Fixing Inboxes

A gathering of ISPs, anti-spammers, and e-mail marketers lays out more recommendations on how to fight spam while maintaining a lucrative business mod...

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Cannibalization or Addition?
Marketing

Cannibalization or Addition?

23y David Cohen

Cannibalization or Addition?

The Internet is behind the erosion of marketshare – and mindshare – in all media. Read More...

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Colleges a Gateway to Software Piracy
Marketing

Colleges a Gateway to Software Piracy

23y Brian Morrissey

Colleges a Gateway to Software Piracy

With students downloading everything from music to software, college campuses are becoming a breeding ground for software piracy. Read More...

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