There's more to affiliate marketing than ads on Web sites. Affiliate campaigns can be conducted via email, too. Read More...
View articleA report on the catalog industry from DoubleClick's Abacus division found a consumer purchasing channel shift -- away from catalogs and toward online ...
View articleDon't let a little thing like a corporate structure get in the way of your marketing project. Read More...
View articleWhy do CPA deals get a bad rap from affiliates? A few slimy merchants poison the environment for everyone. Read More...
View articleIf the data from the Nielsen//NetRatings Holiday eCommerce Index is any indication, there should be a lot of packages arriving at a lot of homes that ...
View articleRemember hypergrowth? Think email marketing. All the technology @d:tech has to offer is being channeled into your inbox. Read More...
View articleYou pay big bucks for high-tech delivery methods, but how much do you pay for the messages themselves? Nick says you may want to reconsider your prior...
View articleA survey by the National Regulatory Research Institute and BIGresearch of more than 14,000 Internet users found that almost half have complained to th...
View articleOnline shoppers outspent their post-Thanksgiving e-commerce purchases during the week ending Dec. 2 with $1.5 billion in total sales, according to com...
View articleNegative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don’t make a positive. Read More...
View articleAlexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...
View articleThe state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...
View articleWhen his short stack got a little bit taller one morning, Chris took note, discovering a smart marketing principle that’s applied especially well thro...
View articleResearch from GartnerG2 predicts that as much as 10 percent of the B2C e-commerce transactions in the United States will be done through devices other...
View articleHow can a Web developer provide a potential client with the appropriate information if the prospective customer doesn't ask for it? Sean lays out 10 g...
View articleWhile economic conditions appear to have forced some companies to delay projects or reduce the scope of implementation, Dataquest predicts the CRM mar...
View articleThe Harry Potter brand seems to have cast a spell over kids (and their parents) the world over. But how long will he hold sway over his target audienc...
View articleSneering Web critics may think calling something "brochureware" is the ultimate insult, but Blake says this form of site design can be ideal for small...
View articleRecently, Lynne and Jackie gave you a checklist for planning, executing, and deploying an email marketing campaign. Here's the list applied to real-li...
View articleOnline credit card fraud continues to be a growing concern, and online merchants are taking more precautions than ever before, according to the 2001 O...
View articleIt's not only the holiday season, it's also budget season. Does just thinking about approval for your 2002 marketing budget induce a migraine? Here's ...
View articleEven though residential installations continue to dominate the worldwide DSL market, Cahners In-Stat found that the business DSL market will provide a...
View articleEnd of an era? The days of adamant double opt-in advocacy may be over. What will replace it, and how should marketers prepare? Read More...
View articleIf these ideas don't help you approach your job more creatively, at least they'll help you develop a deeper understanding of what you do. Read More...
View articleThere's a sucker born every minute. You don't have to be one of them. Read More...
View articleJupiter Media Metrix weighs in with its numbers for post-Thanksgiving online shopping by finding 43 percent more visitors to shopping sites during Tha...
View articleE-commerce sales in the third quarter of 2001 in the United States were up 0.2 percent from the second quarter, according to the Census Bureau of the ...
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