No matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...
View articleIf the words you write for a Web site are just add-ons, afterthoughts, they'll fall flat. Want your words to resonate? Then connect with every aspect ...
View articleThe vicious circle that has caused the U.S. economy and technology spending to stumble will not spiral out of control, but rather conditions should im...
View articleThe overall number of U.S. customers subscribing to online services has declined, according to TR's Online Census, which blames failed free ISPs for t...
View articleMore than 60 percent of recent auto buyers and leasers would use the Web to make the auto purchase or get a dealer referral, according to a survey by ...
View articleThe statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...
View articleThe number of instant messaging users worldwide will reach 180 million by 2004, according to Gartner Group, but as IM evolves from a basic communicati...
View articlePoor e-mail customer service is driving up the costs of customer service for companies and is alienating customers, according to research by Jupiter. ...
View articleAn interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that make...
View articleHave you heard the latest buzz to hit the B2B airwaves? Well, Philip has, and it's all about a brave new term called "collaborative commerce," better ...
View articleThose who use the Internet frequently for health-related purposes are two to three times more likely than infrequent users to take action that affects...
View articleDo those killer mosquitoes, gnats, no-see-ums, and nasty black flies still find that tender chunk of precious flesh you forgot to cover? Well, some hi...
View articleWhat’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...
View articleOf the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, according to Parks Associates. But...
View articleLet's face it, we're in a business that has thrived by capitalizing on people's inadequacy and self-doubt. But now, we capitalize more and more on peo...
View articleDid you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...
View articleA Nielsen usability study finds that PR sections lack facts, information, and points of contact for journalists. Read Len's recommendations on how to ...
View articleAs further evidence that software and the Web are converging, the SIIA found that more than one-third of the independent software vendors surveyed who...
View articleThe second fundamental principle of Web design is to let readers know where they are, where they've been, and where they're going. Gerry tells you how...
View articleIf grocers can raise customer awareness of online grocery shopping and drive consumer adoption, Datamonitor found the online grocery sector can reach ...
View articleThe sudden rush to register domain names for new businesses or to protect existing trademarks has come to a screeching halt, according to a report by ...
View articleSome clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable con...
View articleEnglish speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
View articleWho in their right mind would spend all the time and money on an SEO campaign only to see it fail? Well, if self-sabotage is your game, Heather and Ji...
View articleNever drive angry -- you already know that. Well, getting angry on the information superhighway is a risky business, too. If you lose your temper and ...
View articleMany small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...
View articleThe Interactive Advertising Bureau Rich Media Task Force will be setting industry-wide standards, but it's excluding rich media technology companies f...
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