Despite brick-and-mortar stores seeing a decline due to new customers’ shopping behaviors, physical retailers and ecommerce providers can benefit from...
View articleRetailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlim...
View articleThis week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...
View articleA campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy....
View articleA Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleDespite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...
View articleAs technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...
View articleSince the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities do...
View articleDespite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...
View articleThe marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...
View articleWhen talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success ...
View articleClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...
View articleRetail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce ins...
View articleAccount-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...
View articleMost ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...
View articleIn previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. But ecommerce has flipped the script ...
View articleA growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...
View articleAt eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience aliv...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View articleFor years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...
View articleThe first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...
View articleWith the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...
View articleAccording to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...
View articleA data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleOver the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...
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