Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the marke...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleContent marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Rea...
View articleWe take a look at the ways Majestic Wine is implementing its multichannel retail strategy. Read More...
View articleNot everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following su...
View articlePerfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...
View articleIn previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine ...
View articleEver since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...
View articleIf you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads s...
View articleEvans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now digital, in-store exp...
View articleAt eDelivery Expo 2016 in Birmingham, House of Fraser’s Stephen Brennan and François Hotte of iAdvize discussed how and why live chat has grown to bec...
View articleMother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
View articleAt eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentat...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View articleProperly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you a...
View articleOver the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...
View articleMobile is everywhere in our lives and as mobile consumers increase, ecommerce sites need to be prepared. Stuart McMillan, Deputy Head of Ecommerce of ...
View articleLast Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secr...
View articleJason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve...
View articleMother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...
View articleThe growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...
View articleReal-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleA report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact adverts. The report by Ofcom, the communic...
View articleWelcome to part two of a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment ...
View articleThis new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and...
View articleWe’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...
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