Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...
View articleChina's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...
View articleStart-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...
View articleIn this post, I’ll show a range of examples of site search from various ecommerce sites, inspired by this week’s #ecomchat discussion on T...
View articleIn the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite th...
View articleAs site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In t...
View articleFacebook’s $5.841 billion in Q4 revenue (a 51% jump vs. Q4 of ’14) is great for Facebook, but maybe not so great for online merchants. Even with Face...
View articleAll the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Br...
View articleIn this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First...
View articleContent marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to t...
View articleDespite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...
View articleWhen writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is Schuh. Whether its example...
View articleI’ve noticed a trend recently in the use of pop-ups by ecommerce sites. Pop-ups are nothing new, but they seem to be used more widely than ever....
View articleImages matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In addition, imager...
View articleA new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...
View articleWhat can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleLaunching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...
View article‘Content is king’, the old saying goes. But is it time to start thinking more about context? Read More...
View articleConsidering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...
View articleOnline to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleMake sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleIf you work in ecommerce, you will understand the importance of great product imagery to entice users to buy. Read More...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
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