As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Read More...
View articleMarketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...
View articleHas the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...
View articleThe industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...
View articleIf you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Read More...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleContent marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...
View articleThe volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital wor...
View articleA Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...
View articleIndustry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...
View articleThe ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....
View articleNike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...
View articleIndustry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provi...
View articleThe director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...
View articleIn the coming year, marketing will continue to evolve, while data will be more important than ever. Read More...
View articleBy bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...
View articleThe recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...
View articleAs you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Read More...
View articleLet's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Read More...
View articlePodcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand. Rea...
View articleBMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...
View articlePinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...
View articleClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...
View articleWearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...
View articlePlatforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship betwee...
View articleA new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...
View articleThese five key competitive intelligence metrics can help your business stay ahead of the curve. Read More...
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