At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime ...
View articleKFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Read More...
View articleIn today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...
View articleBrands are the big winners as competition heats up between China's e-commerce platforms. Read More...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
View articleRetailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...
View articleStarting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...
View articleThese days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...
View articleBrands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View articleAmazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...
View articleOnline wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...
View articleAmerican Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...
View articleRetail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...
View articleA new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or ...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleAs part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...
View articleGM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...
View articleThe Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the B...
View articleIn addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts ...
View articleAs the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...
View articleBrands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...
View articleOne of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...
View articleFor its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adven...
View articleFor the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...
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