This week, you're going to experience a different type of case study, one in which you get to predict how it will turn out. Heidi's taking a look at R...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
View articleFinally, direct marketing is cool because Internet marketers are direct marketers whether they realize it or not. Onliners are just getting hip to "sp...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View articleTicketmaster.com teamed up with e-Dialog, an email marketing service provider, to send email messages to consumers after the sale, rather than before....
View articleHit the books and learn a lesson from this university! It's an email marketing attack that repeatedly attracts alumni to its website while saving buck...
View articleDeciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
View articleIf someone says "email," what pops into your mind? If you're like Heidi and have seen some of the email messages sent out lately by streamingmedia.com...
View articleHere's the first of our weekly email case studies, starting off with a look at a company that knows how to put together an email newsletter from start...
View articlePermission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campai...
View articleNews about the comeback of the "P" word in that one place online that's visited most, your inbox. New technologies coupled with HTML email clients can...
View articleBlah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Read More...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articleChris has some advice for email marketers. He likes to see a person's name in the address line, an evocative subject line, a sense of humor. It's alwa...
View articleMore on e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. Businesspeople, deluged by hundreds of e-drivel daily,...
View articleBob Dorf tells you about e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. The e-mail e-pidemic (sorry) rocking ...
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