E-Mail List Rental in Tough Times
Email

E-Mail List Rental in Tough Times

22y Paul Soltoff

E-Mail List Rental in Tough Times

A scrupulously thorough, step-by-step guide to e-mail list rental in today’s tough climate. Read More...

View article
The Dilemma of E-mail Marketing for SMBs
Email

The Dilemma of E-mail Marketing for SMBs

22y Beth Cox

The Dilemma of E-mail Marketing for SMBs

The fine line between what is considered legitimate e-mail marketing and spam is often vague enough to deter even the most honest businesses from enga...

View article
U.S. Named as Biggest Spammer, Spammee
Audience

U.S. Named as Biggest Spammer, Spammee

22y Robyn Greenspan

U.S. Named as Biggest Spammer, Spammee

An annual United Nations report identified the country as the biggest victim of spam and digital attacks, while also leading the globe in sending unwa...

View article
Bounce Codes: Can't We All Just Get Along?
Email

Bounce Codes: Can't We All Just Get Along?

22y Ben Isaacson

Bounce Codes: Can't We All Just Get Along?

Your e-mail bounces. The ISP sends a bounce code to define the problem. Why don't all ISP codes match? Read More...

View article
MAP is Spam’s Simple Answer
Email

MAP is Spam’s Simple Answer

22y David Daniels

MAP is Spam’s Simple Answer

Steven Trupp says that current spam propogation measures are so primitive that a simple piece of software can solve most of the problem. Read More...

View article
Spam Driving Away 25% of Emailers
Email

Spam Driving Away 25% of Emailers

22y Danny Sullivan

Spam Driving Away 25% of Emailers

Spam is taking its toll, driving 25 percent of Americans away from using email. A new report shows that people are actually using email less because t...

View article
Offer Customers a Tootsie Roll
Email

Offer Customers a Tootsie Roll

22y Al DiGuido

Offer Customers a Tootsie Roll

Weather competitive storms. Offer your customers Tootsie Rolls. Read More...

View article
Small Biz E-Mail Promotions
Email

Small Biz E-Mail Promotions

22y Karen Gedney

Small Biz E-Mail Promotions

Ten common-sense ways small businesses can promote themselves with e-mail -- politely. Read More...

View article
Scared Straight: A Tale of Spam Redemption
Email

Scared Straight: A Tale of Spam Redemption

22y Zachary Rodgers

Scared Straight: A Tale of Spam Redemption

How Date.com got off the FTC’s most-wanted list and onto ISP white lists in 52 weeks. Read More...

View article
E-Mail Can Minimize Do-Not-Call Woes
Email

E-Mail Can Minimize Do-Not-Call Woes

22y Paul Soltoff

E-Mail Can Minimize Do-Not-Call Woes

Marketers can use e-mail to obtain permission to call -- if they’re very, very careful. Read More...

View article
Market Opens as Nearly Half of Workers Without E-mail
Audience

Market Opens as Nearly Half of Workers Without E-mail

22y Dave Evans

Market Opens as Nearly Half of Workers Without E-m...

As ubiquitous as e-mail seems to be in our world today, a study shows that 45 percent of corporate workers do not have e-mail access on the job. And t...

View article
It Gets Attention, But Does It Sell?
Email

It Gets Attention, But Does It Sell?

22y Heidi Anderson

It Gets Attention, But Does It Sell?

A Playmate is proven to drive CTR -- but is she moving the product? Read More...

View article
Stopping Spam before the Gateway: Honeypots
Email

Stopping Spam before the Gateway: Honeypots

22y Anne Mitchell

Stopping Spam before the Gateway: Honeypots

There’s more than one way to stop a spammer. Our author discovers that like pesky flies, spammers just can’t resist the allure of honey. Read More...

View article
Strategy in Action: Commonwealth Government
Email

Strategy in Action: Commonwealth Government

22y Kathleen Goodwin

Strategy in Action: Commonwealth Government

How a state agency’s e-newsletter ranks. Read More...

View article
What's Your New Outlook? (Microsoft, That Is)
Email

What's Your New Outlook? (Microsoft, That Is)

22y Ben Isaacson

What's Your New Outlook? (Microsoft, That Is)

Will Outlook 2003 have a dramatic effect on e-mailers? Read More...

View article
Disposable E-mail Addresses No Problem for Legit Marketers
Email

Disposable E-mail Addresses No Problem for Legit Marketers

23y Susan Kuchinskas

Disposable E-mail Addresses No Problem for Legit M...

Who cares if the address is ’real,’ marketers say, as long as the person behind it really wants to hear from us. Read More...

View article
A Strong Creative Brief Optimizes E-Mail Marketing
Email

A Strong Creative Brief Optimizes E-Mail Marketing

23y Jeanne Jennings

A Strong Creative Brief Optimizes E-Mail Marketing

Whys, hows, and down-and-dirty shortcuts for creating a solid creative brief. Read More...

View article
The Deadly Duo: Spam and Viruses, October 2003
Email

The Deadly Duo: Spam and Viruses, October 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, October 2003

While one firm measured a decline in the monthly amount of spam, another report finds the economic damage to be among the worst ever recorded. Read Mo...

View article
The Deadly Duo: Spam and Viruses, October 2003
Data insights

The Deadly Duo: Spam and Viruses, October 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, October 2003

While one firm measured a decline in the monthly amount of spam, another report finds the economic damage to be among the worst ever recorded. Read Mo...

View article
Team Up for Cost-Effective Lead Generation
Email

Team Up for Cost-Effective Lead Generation

23y Karen Gedney

Team Up for Cost-Effective Lead Generation

A collaborative marketing campaign reduced lead-acquisition costs and generated a wealth of new leads. Read More...

View article
Do Figures Lie or Liars Figure?
Email

Do Figures Lie or Liars Figure?

23y Paul Soltoff

Do Figures Lie or Liars Figure?

E-mail stats, plus a grain of salt. Read More

View article
How Secure is Your E-mail?
Email

How Secure is Your E-mail?

23y Lisa Lacy

How Secure is Your E-mail?

If your business communicates any confidential informationacross the public Internet or your intranet, e-mail encryption is asolution you should imple...

View article
Case Study Follow-Up: Flash and E-Mail
Email

Case Study Follow-Up: Flash and E-Mail

23y Heidi Anderson

Case Study Follow-Up: Flash and E-Mail

How do you incorporate Flash in an e-mail campaign? How can you ensure recipients get the experience? Read More...

View article
House Lists Generate Best E-Mail ROI
Ad Industry Metrics

House Lists Generate Best E-Mail ROI

23y Pamela Parker

House Lists Generate Best E-Mail ROI

The newest direct marketing medium bests the rest, according to research. Read More...

View article
Challenging The System
Email

Challenging The System

23y Ben Isaacson

Challenging The System

How marketers can respond to challenge/response. Read More

View article
Market Opens as Nearly Half of Workers Without Email
Email

Market Opens as Nearly Half of Workers Without Email

23y Heidi Anderson

Market Opens as Nearly Half of Workers Without Ema...

As ubiquitous as email seems to be in our world today, a new study shows that 45 percent of corporate workers do not have email access on the job. And...

View article
The E-Mail Renaissance Is Upon Us
Email

The E-Mail Renaissance Is Upon Us

23y Al DiGuido

The E-Mail Renaissance Is Upon Us

Outbound e-mail is highly refined. Now, the coming improvements to the channel, including technologies that handle inbound customer queries with fines...

View article
1 49 50 51 52 53 84