Every B2B email marketer is struggling to pierce through the clutter of inboxes by sending relevant, targeted, personalized messages. And, let's admit...
View articleYour customers or prospects have to see a benefit, not just value, in what you are offering; focus on benefits, and then try to ensure that you make t...
View articleWhen banner ads, keywords, and an online newsletter don’t bring you enough ROI, what do you do? You reconsider. Maybe you redesign your newsletter and...
View articleLast week, Jackie G. gave us some tips on reviewing email communications to check for what may be ailing direct email efforts. This week, Lynne goes b...
View articleIs a copywriter, in the traditional, offline sense of the word, the individual best qualified to write a good online newsletter? What exactly is a cop...
View articleThe Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a mar...
View articleWhite papers may be your last, best chance to get the click- throughs you want in B2B email marketing, as it's being practiced today. By using them, y...
View articleEmail marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communicatio...
View articleToday, Heidi takes a look Down Under at an integrated campaign that could not have taken place in the United States. It used Cuban cigars to sell soft...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
View articleThe true potential of email marketing lies in targeting specific products and services to your existing customer base -- consumers who already know yo...
View articleAfter talking the talk, it was time for Debbie to walk the walk and launch a newsletter. And when it’s your dollar you’re spending, every bump in the ...
View articleA survey of Internet users by Gallup found that e-mail remains the No. 1 activity for people online, with more than half saying saying e-mail is their...
View articleEmail is an excellent tool, but you can damage your company’s reputation and customer relationships with the click of a button. Jackie cautions do-it-...
View articleFor a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...
View articleLast time, Heidi asked for readers’ opinions about an email marketing message -- and about 70 or so of you responded. Now she shares a few of the resp...
View articleEpsilon Interactive provides e-mail communications services aimed at retaining new and loyal customers longer and increasing ROI. Read More...
View articleAlthough the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together...
View articleUpfront strategy is essential to starting campaigns off on the right foot. Rather than offer a one-size-fits-all approach to email marketing, Brady of...
View articleAside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...
View articleThe Grinch may have captured the minds of holiday shoppers and marketers last year, but this holiday season holds great promise for those smart compan...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleUsually, it’s Heidi who has her hands full happily heaping words onto a page, but she’s now asking you to join her in critiquing a "campaign." So it’s...
View articleDo you want killer content? Well, if you want killer content (it’s OK to repeat yourself), here’s a tip: You have to package it cleverly. The competit...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleFor a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore. Read More...
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