Swatch goes digital in fear of sales plummeting
Disruptive MarTech

Swatch goes digital in fear of sales plummeting

11y Leighann Morris

Swatch goes digital in fear of sales plummeting

With Apple's new smart watch grabbing so much attention (and sales), its not surprising that traditional timepiece companies like Swatch are adapting ...

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Top 12 things to do with a smart watch
Disruptive MarTech

Top 12 things to do with a smart watch

11y Leighann Morris

Top 12 things to do with a smart watch

As the Apple Watch causes a storm, Conjure, a company that creates apps for brands, released timely data on the UK's attitudes to smart watches. Read ...

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Alibaba to invest £133m into Snapchat
Disruptive MarTech

Alibaba to invest £133m into Snapchat

11y Leighann Morris

Alibaba to invest £133m into Snapchat

When the deal goes through, Snapchat would be among the latest Silicon Valley startups Alibaba has backed. Read More...

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Kenshoo releases industry’s first mobile app for campaign management
Disruptive MarTech

Kenshoo releases industry’s first mobile app for campaign management

11y Leighann Morris

Kenshoo releases industry’s first mobile app for c...

Kenshoo has announced an update to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage ...

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Ads in your blind spot, by Volkswagen
Disruptive MarTech

Ads in your blind spot, by Volkswagen

11y Leighann Morris

Ads in your blind spot, by Volkswagen

Volkswagen has announced side assist technology in a tablet ad created by AlmapBBDO. See how it works. Read More...

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Shazam plans to identify sights as well as sounds
Disruptive MarTech

Shazam plans to identify sights as well as sounds

11y Leighann Morris

Shazam plans to identify sights as well as sounds

Popular mobile app Shazam is loved by all because it identifies the sounds that we can't. But what if it could identify sights? This expansion may hap...

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Brands now have a new way to tell stories on Instagram
Disruptive MarTech

Brands now have a new way to tell stories on Instagram

11y Leighann Morris

Brands now have a new way to tell stories on Insta...

Photo sharing app Instagram has rolled out a new ad format, ‘Carousel Ads’, that allows brands post a rotating number of images to boost the story-tel...

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Google's drone programme: Coming to you this year
Disruptive MarTech

Google's drone programme: Coming to you this year

11y Leighann Morris

Google's drone programme: Coming to you this year

Google really are taking over the world. The search engine giant's solar-powered drone programme, Project Titan, will send its first fleet into the sk...

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Visa and Pizza Hut demo car-commerce at MWC
Disruptive MarTech

Visa and Pizza Hut demo car-commerce at MWC

11y Huw Jenkins

Visa and Pizza Hut demo car-commerce at MWC

Visa, Accenture and Pizza Hut are working together on a proof-of-concept car to test the use of the Internet of Things for e-commerce purchases. Read ...

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Pinterest testing animated Pins to diversify ad offerings
Disruptive MarTech

Pinterest testing animated Pins to diversify ad offerings

11y Huw Jenkins

Pinterest testing animated Pins to diversify ad of...

Pinterest is set to test animated Pins in a bid to create a more engaging environment for advertisers to interact with users. Read More...

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ŠKODA launches first ever user-interactive video campaign
Acquisition

ŠKODA launches first ever user-interactive video campaign

11y Huw Jenkins

ŠKODA launches first ever user-interactive video c...

ŠKODA UK has launched a first-of-its-kind interactive video that allows viewers to create a completely personalised experience, in a stunt to celebrat...

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Domino's Pizza launches smartwatch ordering app
Disruptive MarTech

Domino's Pizza launches smartwatch ordering app

11y Huw Jenkins

Domino's Pizza launches smartwatch ordering app

As if ordering a pizza couldn’t (shouldn’t) be more convenient – Domino's relentless drive to be everywhere has led to the launch of this smartwatch a...

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Twitter overtakes email for fast, accurate customer service, says study
Disruptive MarTech

Twitter overtakes email for fast, accurate customer service, says study

11y Huw Jenkins

Twitter overtakes email for fast, accurate custome...

Twitter is coming of age as a customer service channel with more questions answered accurately through social media than email for the first time, yet...

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Millennials favour traditional channels over social for retailer promotions, says study
Disruptive MarTech

Millennials favour traditional channels over social for retailer promotions...

11y Huw Jenkins

Millennials favour traditional channels over socia...

A survey of 2,000 consumers from RapidCampaign found that for 16 to 24-year-olds email is the top channel of choice for finding out about promotions, ...

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Take the 'creative director douche bag' test
Disruptive MarTech

Take the 'creative director douche bag' test

11y Leighann Morris

Take the 'creative director douche bag' test

Is your creative director fun and insightful, or a douchebag? If you don't know, take the Creative Director Douchebag Detector Device test. Read More...

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Samsung Gear launches world's first real-time cooking simulator in VR
Disruptive MarTech

Samsung Gear launches world's first real-time cooking simulator in VR

11y Huw Jenkins

Samsung Gear launches world's first real-time cook...

Samsung hopes to monetise CyberCook by creating a native advertising channel, allowing brands to place products such as ingredients and appliances in ...

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Google testing ads in its app store
Disruptive MarTech

Google testing ads in its app store

11y Leighann Morris

Google testing ads in its app store

Similar to Google's traditional search ads, the Google Play search ads will appear labelled atop the results for searches conducted within the app sto...

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Barclays launches mobile transfers via Twitter
Disruptive MarTech

Barclays launches mobile transfers via Twitter

11y Guest Writer

Barclays launches mobile transfers via Twitter

Barclays has teamed up with Twitter to allow users of its Pingit payment app to send payment using the social network’s handles. Read More...

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Spurs Vs Chelsea: Fans to light up Wembley arch with Twitter power
Acquisition

Spurs Vs Chelsea: Fans to light up Wembley arch with Twitter power

11y Huw Jenkins

Spurs Vs Chelsea: Fans to light up Wembley arch wi...

Thanks to the Football League, football fans on Twitter will be able to light up the famous Wembley arch as part of the build-up to the Capital One Cu...

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How to amplify your brand's visual voice on social (Infographic)
Disruptive MarTech

How to amplify your brand's visual voice on social (Infographic)

11y Huw Jenkins

How to amplify your brand's visual voice on social...

With a plethora of social tools consuming consumers, standing out can be tricky. It's never been more important to dazzle users' attention spans into ...

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Burberry installs tweet-activated camera for LFW show
Disruptive MarTech

Burberry installs tweet-activated camera for LFW show

11y Huw Jenkins

Burberry installs tweet-activated camera for LFW s...

Twitter users can trigger a camera by tweeting #Tweetcam complete with the @Burberry Twitter handle. Burberry will then tweet each picture back to the...

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Facebook's first foray into TV advertising in UK
Disruptive MarTech

Facebook's first foray into TV advertising in UK

11y Huw Jenkins

Facebook's first foray into TV advertising in UK

Facebook has launched an advertising offensive in the UK in a bid to promote the “connections and the different kinds of friendship that enrich our li...

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NY Times increases digital focus
Disruptive MarTech

NY Times increases digital focus

11y Leighann Morris

NY Times increases digital focus

Recent small changes in operations at The New York Times point towards prioritisation of digital over print. Read More...

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Sainsbury's trials digital pricing labels
Disruptive MarTech

Sainsbury's trials digital pricing labels

11y Leighann Morris

Sainsbury's trials digital pricing labels

Sainsbury's appears to be pushing digital boundaries and adopting an environmentally conscious solution, as the supermarket chain trials e-ink pricing...

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Domino's set to "revolutionise" pizza withTummy Translator app
Acquisition

Domino's set to "revolutionise" pizza withTummy Translator app

11y Huw Jenkins

Domino's set to "revolutionise" pizza withTummy Tr...

Domino’s Pizza has launched a tongue-in-cheek app which lets your rumbles of hunger do the talking. Read More...

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Photoshop's digital thank you to mark 25th birthday
Disruptive MarTech

Photoshop's digital thank you to mark 25th birthday

11y Huw Jenkins

Photoshop's digital thank you to mark 25th birthda...

Adobe's flagship picture-tweaking tool has marked its 25th birthday with a digitally enhanced thank you video, brushed with the message to "Dream On"....

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London Fashion Week: Burberry partners with Line to bring event to Tokyo
Acquisition

London Fashion Week: Burberry partners with Line to bring event to Tokyo

11y Huw Jenkins

London Fashion Week: Burberry partners with Line t...

Burberry is once again pushing the digital envelope ahead of London’s biggest fashion event by partnering with Line, a Japanese messaging app, to brin...

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