Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...
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View articleAs hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...
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View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleEmotional connection is more than twice as valuable to brands than customer satisfaction. But how can they connect with people on a deeper, human leve...
View articleComputer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...
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View articleIBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...
View articleThe Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...
View articleProductsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...
View articleConversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...
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View articleBrands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...
View articleChicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...
View articleBy integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleImagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...
View article64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...
View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleAI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...
View articleVidea's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...
View articleOnly 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...
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