US craft giant JOANN ushers in a new era with AI-powered copywriting
AI & Automation

US craft giant JOANN ushers in a new era with AI-powered copywriting

6y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Northgate improves customer engagement with new guidance technology
Chatbots

Northgate improves customer engagement with new guidance technology

6y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

6y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

6y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Salesforce and Apple ignite productivity and learning on the best devices for business
Digital Marketing

Salesforce and Apple ignite productivity and learning on the best devices f...

6y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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Acoustic reveals AI and machine learning are top marketing trends in new report
AI & Automation

Acoustic reveals AI and machine learning are top marketing trends in new re...

6y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Sturfee launches 3D AR mapping of cities, built from satellite imagery
AR & VR

Sturfee launches 3D AR mapping of cities, built from satellite imagery

6y Barry Levine

Sturfee launches 3D AR mapping of cities, built fr...

Computer vision startup Sturfee today released its Visual Positioning Service (VPS) which provides real-time 3D AR city mapping and can, for instance,...

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Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions
Case Study

Case study: How conversational AI tech Interactions helps Kiwi.com manage t...

6y Jacqueline Dooley

Case study: How conversational AI tech Interaction...

Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...

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At Panera, augmented reality is now on the menu with AR ad unit
AR & VR

At Panera, augmented reality is now on the menu with AR ad unit

6y Barry Levine

At Panera, augmented reality is now on the menu wi...

Playing with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...

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The rise of Spotify as an advertising channel
Emerging Technology

The rise of Spotify as an advertising channel

7y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing
Emerging Technology

Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-T...

7y Barry Levine

Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses
Blockchain

Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses

7y Barry Levine

Deloitte unveils ‘Blockchain in a Box’ to demonstr...

“Blockchain is one of those technologies that the community can’t get its head around,” Deloitte's Linda Pawczuk told ClickZ, so the intention with "b...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019
Emerging Technology

WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 20...

7y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Is Google leading the image recognition engine race?
AI & Automation

Is Google leading the image recognition engine race?

7y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

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Avatars in advertising: Why Gucci used Genies to appeal to Gen Z
Emerging Technology

Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

7y Emily Alford

Avatars in advertising: Why Gucci used Genies to a...

“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...

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14 companies using blockchain in advertising in 2019
Blockchain

14 companies using blockchain in advertising in 2019

7y Donny Dvorin

14 companies using blockchain in advertising in 20...

Much of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...

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Voice technology: Why Adobe says marketers should focus on user design
Design

Voice technology: Why Adobe says marketers should focus on user design

7y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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TechSee releases ‘first’ computer vision platform for contact centers
Disruptive MarTech

TechSee releases ‘first’ computer vision platform for contact centers

7y Barry Levine

TechSee releases ‘first’ computer vision platform ...

TechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...

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Where does the new IBM spinoff Acoustic fit in?
AI & Automation

Where does the new IBM spinoff Acoustic fit in?

7y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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Five simple (and effective) chatbot builders
Chatbots

Five simple (and effective) chatbot builders

7y Emily Alford

Five simple (and effective) chatbot builders

Many brands are using chatbots to answer common customer service-related questions, record customer preferences, and improve business branding. Read M...

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Facebook’s Libra: Concerns, interests, benefits, and experts' reactions
Blockchain

Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

7y Tereza Litsa

Facebook’s Libra: Concerns, interests, benefits, a...

Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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Tru Optik launches a Political Data Cloud for OTT and Connected TV
Digital Advertising

Tru Optik launches a Political Data Cloud for OTT and Connected TV

7y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

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With mobile maturity comes the long tail of apps
Emerging Technology

With mobile maturity comes the long tail of apps

7y Adam Fingerman

With mobile maturity comes the long tail of apps

While you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ...

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Amazon’s famed recommendation service Personalize now available to every application
Emerging Technology

Amazon’s famed recommendation service Personalize now available to every ap...

7y Barry Levine

Amazon’s famed recommendation service Personalize ...

Amazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing
Blockchain

Salesforce launches Blockchain platform for user-managed, authenticated doc...

7y Barry Levine

Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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Benefiting from AI and deep learning for video summarization
AI & Automation

Benefiting from AI and deep learning for video summarization

7y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

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The state of the chatbot market in 2019
Chatbots

The state of the chatbot market in 2019

7y Jacqueline Dooley

The state of the chatbot market in 2019

The global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...

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