A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when s...
View articleAt the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
View articleWhat do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Read More...
View articleA mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...
View articleThe Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with pir...
View articleWhat debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Read More...
View articleThis year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...
View articleLine’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...
View articleThe social media giant’s new feature will deliver location-based content for businesses. Read More...
View articleAs consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Read More...
View articleSocial and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the ch...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleIt seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...
View articleBeer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows us...
View articleThe world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Read More...
View articleTwitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Read More...
View articleShoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Read More...
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleIn order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...
View articleShortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise ...
View articleYahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possib...
View articleWill this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...
View articleWith significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Read More...
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