Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Read More...
View articleA Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...
View articleRick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleDo Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share? Read More...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleThe Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...
View articleMobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Re...
View articleTo deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...
View articleCloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...
View articleOne app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Read More...
View articleNaver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articleIt's time for apps to think inside the stores rather than just getting people there. Consider these approaches. Read More...
View articleBut will marketers make the grade? Read More...
View articleStudy finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Read More...
View articleAndroid users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...
View articleLearn the do's and don'ts of creating and leveraging branded apps. Read More...
View articleSmartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Read More...
View articleBusinesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia eleme...
View articleA roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...
View articleChoose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Read More...
View articleCrossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...
View articleUntil now, Sponsored Stories, which are placed in users' news feeds, have been the only ad unit available in Facebook's mobile app. Read More...
View articleMobile study shows that type of device connects to purchase behavior. Read More...
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