Overview of mobile usage and adoption in China and what it means for marketers. Read More...
View articleCP+B launches latest in a long line of air guitar apps. Read More...
View articleIPad-only campaign runs through July. Read More
View articleThe app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Read More...
View articleA look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...
View articleRestaurants and shops will soon have better ROI data. Read More...
View articleEducates consumers on mobile app privacy, questions need for mobile do-not-track. Read More...
View articleAlso, Nokia announces focus on location-based services. Read More...
View articleBody also hopes to export its program and icon globally. Read More...
View articleLocal ads will account for lion's share of mobile ad investment, says BIA/Kelsey. Read More...
View articleAs soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Read More...
View articleCrunchy Nut campaign has generated more than 40,000 QR scans. Read More...
View articleHow to design for multiple devices and how to incorporate content into websites that use mobile web technology. Read More...
View articleCoca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...
View articleBill calls for user consent for location-based ads. Read More...
View articleFirm hopes to replicate success of desktop retargeting across other devices. Read More...
View articleWhile there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Read More...
View articleFacebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...
View articleAlso in mobile: rising spend from retailers; most use devices while watching TV. Read More...
View articleTablets are used mainly in the home, smartphones across a range of situations. Read More...
View articleTablet marketing remains in its infancy, but lessons are being learned. Read More...
View articleMarketers must embrace both channels to mirror consumer behavior. Read More...
View articleRIM's share of subscribers continues to plummet. Read More...
View articleFuses mobile with out-of-home for innovative mobile coupon campaign. Read More...
View article2010 test leads to summer-long effort. Read More
View articleA look at new location-based services and apps that reward and help people. Read More...
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