U.K. Consumers Embrace Mobile for Holiday Shopping
Media

U.K. Consumers Embrace Mobile for Holiday Shopping

15y Jack Marshall

U.K. Consumers Embrace Mobile for Holiday Shopping

Retailers in both the U.K and the U.S. are hoping to capitalize on spending through mobile devices in the run-up to Christmas. Read More...

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Getting Started on the Mobile Web [Video]
Media

Getting Started on the Mobile Web [Video]

15y Tim McLaughlin

Getting Started on the Mobile Web [Video]

Tips for joining the mobile marketing frontier. Read More...

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Back to the Future: The Untapped Potential of 2.5G
Asia

Back to the Future: The Untapped Potential of 2.5G

15y Andrew Knott

Back to the Future: The Untapped Potential of 2.5G

With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...

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India: Search Habits of a Growing Nation
Asia

India: Search Habits of a Growing Nation

15y Guest

India: Search Habits of a Growing Nation

A look at how consumers in India are accessing the Internet and the most popular search categories. Read More...

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JiWire Acquires NearbyNow to Expand Location-Based Ad Offerings
Media

JiWire Acquires NearbyNow to Expand Location-Based Ad Offerings

15y Jack Marshall

JiWire Acquires NearbyNow to Expand Location-Based...

Company expands its ad offerings with mobile retail technology vendor. Read More...

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Yelp Launches 'Check-In Offers' For Businesses
Media

Yelp Launches 'Check-In Offers' For Businesses

15y Christopher Heine

Yelp Launches 'Check-In Offers' For Businesses

The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...

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Amazon Goes After In-Store Sales With Barcode Scanner App [Video]
Media

Amazon Goes After In-Store Sales With Barcode Scanner App [Video]

15y Jack Marshall

Amazon Goes After In-Store Sales With Barcode Scan...

Online retailer hopes to divert holiday spending from stores to the Web with iPhone application. Read More...

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Yahoo's Mobile Apps Get Game in San Francisco
Data insights

Yahoo's Mobile Apps Get Game in San Francisco

15y Kate Kaye

Yahoo's Mobile Apps Get Game in San Francisco

Yahoo is set to launch a series of interactive outdoor touch-screen games to push its mobile apps. Read More...

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How Businesses Should Respond to the Converging Social Mobile Network
Asia

How Businesses Should Respond to the Converging Social Mobile Network

15y Darren Yan

How Businesses Should Respond to the Converging So...

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...

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Holiday 'Check-In' Report: $500 Foursquare Giveaways and More
Marketing

Holiday 'Check-In' Report: $500 Foursquare Giveaways and More

15y Christopher Heine

Holiday 'Check-In' Report: $500 Foursquare Giveawa...

Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...

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Apple Signs Brands for European iAd Launch
Marketing

Apple Signs Brands for European iAd Launch

15y Jack Marshall

Apple Signs Brands for European iAd Launch

Renault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Read More...

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The Mobile Web: 3 Key Improvements
Media

The Mobile Web: 3 Key Improvements

15y Jason Dempsey

The Mobile Web: 3 Key Improvements

The mobile Web stands to become an effective marketing platform. Watch for these advances in 2011. Read More...

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The Japanese Mobile Dichotomy
Asia

The Japanese Mobile Dichotomy

15y Dominic Powers

The Japanese Mobile Dichotomy

We must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply de...

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Apple Drops Prices for European iAd Launch
Media

Apple Drops Prices for European iAd Launch

15y Jack Marshall

Apple Drops Prices for European iAd Launch

Report suggests Apple is struggling to sell iAds in Europe as easily as it did in the U.S. Read More...

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No More Mobile Excuses
Media

No More Mobile Excuses

15y Amy Muething

No More Mobile Excuses

Four signs it's time to dip your toes in the mobile waters. Read More

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Facebook Places Comes to BlackBerry Devices
Media

Facebook Places Comes to BlackBerry Devices

15y Christopher Heine

Facebook Places Comes to BlackBerry Devices

The social giant's location-based platform isn't just for iPhone users anymore; Blackberry and Android are now part of the mix. Read More...

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IAB Teams With MMA on First Guidelines for Mobile Ad Metrics
Actionable Analysis

IAB Teams With MMA on First Guidelines for Mobile Ad Metrics

15y Douglas Quenqua

IAB Teams With MMA on First Guidelines for Mobile ...

A comment period lasts until December 10. Read More...

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Apple and Dentsu Hope iAd Is Big in Japan
Media

Apple and Dentsu Hope iAd Is Big in Japan

15y Jack Marshall

Apple and Dentsu Hope iAd Is Big in Japan

Companies partner to bring mobile advertising network to Japanese market. Read More...

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How to Avoid Click Fraud in Mobile Marketing Campaigns
Asia

How to Avoid Click Fraud in Mobile Marketing Campaigns

15y Joshua Maa

How to Avoid Click Fraud in Mobile Marketing Campa...

Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...

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Google’s Android Makes Market Share Strides in Third Quarter
Media

Google’s Android Makes Market Share Strides in Third Quarter

15y Jack Marshall

Google’s Android Makes Market Share Strides in Thi...

Apple stands still as Google enjoys strong growth in Android handsets. Read More...

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Google Opens AdMob to a Torrent of AdSense Ads
Media

Google Opens AdMob to a Torrent of AdSense Ads

15y Jack Marshall

Google Opens AdMob to a Torrent of AdSense Ads

Move is Google's first integration with the mobile ad network it bought in May. Read More...

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What Is Mobile SEO?
Data insights

What Is Mobile SEO?

15y Michael Martin

What Is Mobile SEO?

Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile devices themselves....

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iPad Users More Receptive to Mobile Advertising
Data insights

iPad Users More Receptive to Mobile Advertising

15y Jack Marshall

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...

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Facebook Places Driving Scant Foot Traffic to Mall Retailers
Media

Facebook Places Driving Scant Foot Traffic to Mall Retailers

15y Christopher Heine

Facebook Places Driving Scant Foot Traffic to Mall...

Gap, Betsey Johnson, and other stores in an upscale California mall have tested the early-days platform, providing a virtual Facebook Places incubator...

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Does 'Really?' Resonate? Microsoft Brings Windows Phone 7 to Facebook
Data insights

Does 'Really?' Resonate? Microsoft Brings Windows Phone 7 to Facebook

15y Douglas Quenqua

Does 'Really?' Resonate? Microsoft Brings Windows ...

Contest asks people for their "Really?" stories. Read More...

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Mobile, Video Muscle Onto Ad Exchanges
Media

Mobile, Video Muscle Onto Ad Exchanges

15y Zachary Rodgers

Mobile, Video Muscle Onto Ad Exchanges

Here's a rundown of the most recent offerings. Read More...

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Google Expands Android Ad Formats After Strong Handset Sales
Data insights

Google Expands Android Ad Formats After Strong Handset Sales

15y Jack Marshall

Google Expands Android Ad Formats After Strong Han...

Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl. Read More...

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