Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads
Marketing

Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads

16y Kate Kaye

Rep. Bachmann Treats Minnesota Fairgoers to Mobile...

Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair. Read More...

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3 Things That Will Jumpstart Mobile Advertising
Media

3 Things That Will Jumpstart Mobile Advertising

16y Amy Muething

3 Things That Will Jumpstart Mobile Advertising

Before marketers allocate bigger budgets for mobile advertising, there are lessons to learn from "traditional" online advertising. Read More...

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USA Today Restructures to Focus on Digital Products
Media

USA Today Restructures to Focus on Digital Products

16y Douglas Quenqua

USA Today Restructures to Focus on Digital Product...

Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. Read More...

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Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
Data insights

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

16y Kate Kaye

Targeted Display and Streaming Video Ads to Grow 6...

According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...

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Whrrl Says It's Up Next for Facebook 'Places' Partnerships
Data insights

Whrrl Says It's Up Next for Facebook 'Places' Partnerships

16y Christopher Heine

Whrrl Says It's Up Next for Facebook 'Places' Part...

The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...

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Florida Candidate Aims Mobile Ads at Voters in Line at Polls
Marketing

Florida Candidate Aims Mobile Ads at Voters in Line at Polls

16y Kate Kaye

Florida Candidate Aims Mobile Ads at Voters in Lin...

Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today. Read Mor...

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Nokia Buys Mobile Application Analytics Firm
Media

Nokia Buys Mobile Application Analytics Firm

16y Jack Marshall

Nokia Buys Mobile Application Analytics Firm

Handset manufacturer follows competitors in investment in mobile analytics space. Read More...

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Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell
Media

Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

16y Jack Marshall

Mobile Ad Net Upheaval: Apple Shuts Quattro, Mille...

Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM....

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Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up
Media

Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up

16y Christopher Heine

Facebook Places Surprise: Foursquare and Other Geo...

An in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah. Read More...

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Mobile Ad Firms Capitalize on iAd Delays
Data insights

Mobile Ad Firms Capitalize on iAd Delays

16y Jack Marshall

Mobile Ad Firms Capitalize on iAd Delays

Boosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns. Read More...

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Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy
Media

Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy

16y Christopher Heine

Location-Based Facebook: Marketers Optimistic, Yet...

Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...

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Digital Comics Show Potential As Ad Platform
Data insights

Digital Comics Show Potential As Ad Platform

16y David Ward

Digital Comics Show Potential As Ad Platform

ComiXology recently ran its first ad on its iPhone/iPad application. Read More...

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Mobile Ads Fund Free Text and Voice Services From Pinger
Media

Mobile Ads Fund Free Text and Voice Services From Pinger

16y Jack Marshall

Mobile Ads Fund Free Text and Voice Services From ...

Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Read More...

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Mobile Ad Firms Continue to Attract Investment and Expand
Media

Mobile Ad Firms Continue to Attract Investment and Expand

16y Jack Marshall

Mobile Ad Firms Continue to Attract Investment and...

Firms including Medialets and InMobi are driving investment and expanding to new markets. Read More...

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China Trumps U.S. in Mobile Internet, App Use
Audience

China Trumps U.S. in Mobile Internet, App Use

16y Jack Marshall

China Trumps U.S. in Mobile Internet, App Use

Mobile Internet and mobile app adoption is higher in China than in the U.S. Read More...

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The Golden Child of Smartphones?
Media

The Golden Child of Smartphones?

16y Davis Brewer

The Golden Child of Smartphones?

Apple has succeeded because of its appeal to consumers. What happens when the consumers get angry? Read More...

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Crist and Perry Test Gowalla Check-Ins for Political Events
Marketing

Crist and Perry Test Gowalla Check-Ins for Political Events

16y Kate Kaye

Crist and Perry Test Gowalla Check-Ins for Politic...

The location-based service created a political category for campaigns to show momentum at fundraisers and rallies. Read More...

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Best Buy Hits Snag With 'Despicable Me' Mobile App
Data insights

Best Buy Hits Snag With 'Despicable Me' Mobile App

16y Lisa Lacy

Best Buy Hits Snag With 'Despicable Me' Mobile App

Some users have complained the experience doesn't work. Read More...

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Google Launches Location-based Mobile Ads
Local

Google Launches Location-based Mobile Ads

16y Jack Marshall

Google Launches Location-based Mobile Ads

AdWords addition include expandable, embedded maps. Read More...

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Apple Launches iAd Product for Application Developers
Media

Apple Launches iAd Product for Application Developers

16y Jack Marshall

Apple Launches iAd Product for Application Develop...

New product could help developers sell more software and boost ad revenues. Read More...

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Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition
Data insights

Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition

16y Jack Marshall

Meredith Expands Mobile Marketing Offering with Hy...

Meredith to capitalize on mobile marketing growth. Read More...

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Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Data insights

Early U.S. iPad Users are Mostly Male, Aged 21 to 44

16y Jack Marshall

Early U.S. iPad Users are Mostly Male, Aged 21 to ...

Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch. Read More...

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Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Audience

Early U.S. iPad Users are Mostly Male, Aged 21 to 44

16y Jack Marshall

Early U.S. iPad Users are Mostly Male, Aged 21 to ...

Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch. Read More...

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Becoming a Better Mobile Marketing Professional
Media

Becoming a Better Mobile Marketing Professional

16y Amy Muething

Becoming a Better Mobile Marketing Professional

Need to advise clients on mobile marketing strategies? Here are three ways to get up to speed on emerging trends. Read More...

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RIM and Android Eat into Apple's Mobile Ad Dominance
Data insights

RIM and Android Eat into Apple's Mobile Ad Dominance

16y Jack Marshall

RIM and Android Eat into Apple's Mobile Ad Dominan...

Share of ad impressions to Apple smartphone devices from Millennial Media's network falls below 50 percent in May. Read More...

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Picking the Right Mobile Tactics
Media

Picking the Right Mobile Tactics

16y Eric Bader

Picking the Right Mobile Tactics

What kind of mobile marketing should you do? Here's a look at four tactics. Read More...

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Sizing up Apple's and Google's Mobile Moves
Media

Sizing up Apple's and Google's Mobile Moves

16y Eric Bader

Sizing up Apple's and Google's Mobile Moves

Two tech giants will automate, codify, and grow a marketplace of ad opportunities. Here's how. Read More...

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