Snapchat attempts to poach top digital talent from Uber
Disruptive MarTech

Snapchat attempts to poach top digital talent from Uber

11y Rebecca Horsley

Snapchat attempts to poach top digital talent from...

In an attempt to steal top digital talent from Uber, Snapchat has put a geo-filtered message over the company’s headquarters, sending the app users me...

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Spotify launches mood-based ad targeting service
Disruptive MarTech

Spotify launches mood-based ad targeting service

11y Huw Jenkins

Spotify launches mood-based ad targeting service

The playlist targeting service will allow brands to tap into consumer segments based on the mood of their music collection, such as “workout” or “chil...

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Tinder and Instagram combine to give users a clearer picture
Disruptive MarTech

Tinder and Instagram combine to give users a clearer picture

11y Huw Jenkins

Tinder and Instagram combine to give users a clear...

Tinder and Instagram have matched to bring users a glimpse into each others lives after many called for more accessibility. Read More...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

11y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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Tumblr launches 24-hour dashboard ad
Disruptive MarTech

Tumblr launches 24-hour dashboard ad

11y Huw Jenkins

Tumblr launches 24-hour dashboard ad

Tumblr has launched an advertising product called Sponsored Daily that allows ads to stick to the top of viewers’ dashboards for a 24-hour period. Rea...

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Reach Customers in Their Favorite Places With Mobile
Media

Reach Customers in Their Favorite Places With Mobile

11y Dave Lloyd

Reach Customers in Their Favorite Places With Mobi...

Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting
Analytics

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

11y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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American Express Testing Facial Recognition, Wearable Tech
Media

American Express Testing Facial Recognition, Wearable Tech

11y Yuyu Chen

American Express Testing Facial Recognition, Weara...

The financial services corporation is trying to simplify digital payments with emerging technologies. Read More...

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First Direct Twitter campaign visualises cups of coffee for savings scheme
Acquisition

First Direct Twitter campaign visualises cups of coffee for savings scheme

11y Huw Jenkins

First Direct Twitter campaign visualises cups of c...

Created by agency We Are Social, the campaign will ask Twitter users to share their savings goals. First Direct will respond to selected tweets with p...

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Facebook admits tracking non-users
Disruptive MarTech

Facebook admits tracking non-users

11y Leighann Morris

Facebook admits tracking non-users

It has emerged that Facebook has been secretly installing tracking cookies on users' computers, even when users have opted to delete their accounts. R...

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HBO launches social dragon hunt ahead of Game of Thrones premiere
Acquisition

HBO launches social dragon hunt ahead of Game of Thrones premiere

11y Huw Jenkins

HBO launches social dragon hunt ahead of Game of T...

As the internet groans under the pirated-strain of eager Game of Thrones fans, the official UK launch this Monday (April 13) was preceded by an intern...

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Marketing Departments to Move Majority of Apps to Cloud in 2 Years
Marketing

Marketing Departments to Move Majority of Apps to Cloud in 2 Years

11y Lee Bell

Marketing Departments to Move Majority of Apps to ...

Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...

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VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

11y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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Mobilegeddon: Estimating the Impact
Media

Mobilegeddon: Estimating the Impact

11y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

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'Let Me Drake That For You': Our new favourite search engine
Disruptive MarTech

'Let Me Drake That For You': Our new favourite search engine

11y Leighann Morris

'Let Me Drake That For You': Our new favourite sea...

Search any keyword in the 'Let Me Drake That For You' search engine, and the engine will comb through the web to find stories that feature both Drake...

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LinkedIn to acquire Lynda.com for $1.5bn
Disruptive MarTech

LinkedIn to acquire Lynda.com for $1.5bn

11y Leighann Morris

LinkedIn to acquire Lynda.com for $1.5bn

LinkedIn has announced that it has entered an agreement to acquire online learning company Lynda.com. Read More...

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YP Partners With Uber to Bring Cars to Your Door
Media

YP Partners With Uber to Bring Cars to Your Door

11y Mike O'Brien

YP Partners With Uber to Bring Cars to Your Door

In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...

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3 Reasons Why Brands Are Flocking to Chat App Kik
Media

3 Reasons Why Brands Are Flocking to Chat App Kik

11y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

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5 Years of TrueView: How choice is ushering in next golden age of video advertising
Disruptive MarTech

5 Years of TrueView: How choice is ushering in next golden age of video adv...

11y Huw Jenkins

5 Years of TrueView: How choice is ushering in nex...

Today marks the fifth anniversary since Google began testing TrueView as a video ad format. Many worried that the introduction of TrueView was a crazy...

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Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace
Media

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

11y Joe Laszlo

Is Mobile Redundant?: What We Learned at IAB’s Mob...

As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...

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Twitter launches new quote tweet function
Disruptive MarTech

Twitter launches new quote tweet function

11y Huw Jenkins

Twitter launches new quote tweet function

Twitter is departing from the simple (and static) RT – letting users add opinions, views and comments about the content which they are retweeting in a...

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Robot personality patent secured by Google
Disruptive MarTech

Robot personality patent secured by Google

11y Huw Jenkins

Robot personality patent secured by Google

An I, Robot-esque future may be closer than you think, following Google’s move to secure a patent for ‘methods and systems for robot personality devel...

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WTF is going on with Snapchat?
Disruptive MarTech

WTF is going on with Snapchat?

11y Huw Jenkins

WTF is going on with Snapchat?

The happy-snappers among you may have noticed an influx of emojis decorating your Snapchat feed following a recent app update: but what do they mean? ...

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]
Conference Coverage

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

11y Emily Alford

Gamification Is Worth the Risk, Says Tribal Worldw...

At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...

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Turkish brand creates interactive Instagram game
Disruptive MarTech

Turkish brand creates interactive Instagram game

11y Leighann Morris

Turkish brand creates interactive Instagram game

Biskrem, a Turkish biscuit brand, has utilised Instagram as a marketing tool, creating ‘Instagram Adventures’ for consumers. Read More...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
Conference Coverage

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

11y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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Twitter ads coming to user profiles
Disruptive MarTech

Twitter ads coming to user profiles

11y Leighann Morris

Twitter ads coming to user profiles

According to a Re/code report, Twitter’s next step is to advertise on users’ profiles. The ads will appear a few Tweets down and be labelled “suggeste...

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