What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Read More...
View articleAs the aviation industry continues its foray into digital consumer engagement, ANA Airlines has created an app called “Take Off Mode” intended to dist...
View articleGoogle admitted that since the ruling it had purged a significant number of links after receiving a deluge of requests from people wishing to have ‘in...
View articleHave you been told you've got a face for radio? Thanks to Durex's new app 'Durex Explore', this may no longer be a bad thing. Read More...
View articleA mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...
View articleIn a blog post, Facebook has introduced a new feature: relevance scores for ads, in another effort to refine ads that users see in their Facebook News...
View articleGood news! Sort of... Facebook has rolled out a new feature in the US - legacy contact - which gives users control over what happens to their accounts...
View articleTake note how giants like Amazon, Google, Facebook and YouTube tend to dominate local searches, in particular Facebook, YouTube and Google who come up...
View articleMajor brands are shifting significant marketing resources to proximity marketing, marking a signalled nod towards the explosion of beacon-led consumer...
View articleThe Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with pir...
View articleThe UK government has given the 'green-light' to public trials of AI-led vehicles, in a bid to become a world leader in driverless tech. Read More...
View articleWhat debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Read More...
View articleFacebook has launched a new feature which highlights local sights, places of interest and restaurant recommendations based the location of its users, ...
View articleThis year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...
View articleFacebook's revised privacy policy, which all users are automatically signed up to, allows the social networking site to track users' activity even aft...
View articleLine’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...
View articleTwitter has flown its nest, offering its paid-for Tweets service outside its own platform through partnerships with the mobile app Flipboard and Yahoo...
View articleGoogle has published a new report which explores its efforts to keep the advertising ecosystem clean and safe for users, advertisers, and publishers. ...
View articleApp-based matchmaker – Tinder – continues to monetise its offerings with the launch of a paid-for version, allowing users to ‘undo’ the dreaded accide...
View articleThe social media giant’s new feature will deliver location-based content for businesses. Read More...
View articleAs consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Read More...
View articleSocial and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the ch...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleIn a market dominated by the colossal G-word, Microsoft has managed to make impressive strides – reporting a 23% rise in search advertising – bumping ...
View article“Consumer demand across iOS and Android is rising, which draws significant attention from major brands who are putting cost pressure on the games and ...
View articleIt seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...
View articleThis infographic from SaleCycle reveals that a staggering amount of people abandon their online travel booking - but why? How can marketers recapture ...
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