With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleIn the last three years, the use of online coupons has increased by 13%. The latest research from Voucher Cloud highlights many attractive reasons to ...
View articleWhile cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...
View articleFoursquare, once the pioneer in the world of location check-ins and the novelties of “badges” and “mayorship”, has announced a complete brand overhaul...
View articleWhile social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...
View articleTumblr just linked with Ditto, advanced image scanning technology, to help corporations cash in on Tumblr users' trending tastes. Read More...
View articleTwo speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the wa...
View articleMicrosoft has admitted that it deliberated rebranding Internet Explorer to combat “negative perceptions” – with a future rebrand not out of the questi...
View articleThe ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...
View articleResearchers predict the growth of the wearable tech market to claw in 135m by 2018, half of which will stem from smart watches. Read More...
View articleBanner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to compliment the growing ...
View articleIn this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...
View articleTwitter could be extending its promotion capabilities by launching a beta trial of its Promoted Video ad service, to offer brands an “easy” distributi...
View articleBeacon technology is offering a new era of mobile targeted marketing - take a look at this video to see how fashion brands like House of Fraser and Cu...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleThe tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleAs the digital world continues its uncompromising consumption of commerce, the end of the paper receipt could be nigh, as a Kickstarter campaign seeks...
View articleThe luxury retail magnate, Net-a-Porter, is launching its first ever digital out-of-home campaign which will display global online sales in real-time....
View articleTransport for London is trialling a free WiFi scheme on two buses operating across the capital - if successful it is hoped sponsors could help fund it...
View articleThe online marketplace beat others such as Argos, Tesco and John Lewis - with Ofcom finding that eBay had a mobile reach of 34%. Read More...
View articleWeChat is often cited as WhatsApp’s familiar Chinese cousin, however with wider functionality and almost 400m active users (and growing) western brand...
View articleRunning mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articlePuma has enlisted Twitter’s new ‘flock to unlock’ ad feature - which releases exclusive content once a sufficient number of users have retweeted – to ...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleHeineken has teamed up with Star Cabs to offer lucky punters a stagger-free ride across London - all you need to do is buy a pint and download an app....
View articleThe Facebook-backed nonprofit Internet.org is bringing free data to parts of Zambia in Southern Africa as a part of a major initiative to connect the ...
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