Adidas has become the most talked about brand connected to the 2014 Fifa World Cup – with 1.59m conversations across Twitter, Facebook, blogs and Tumb...
View articleIn today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleTotal revenue increased to £370m, with the fashion house attributing the climb to a strong consumer-demand for services such as taking orders on iPad ...
View articleThe growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleA new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...
View articleWhile mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...
View articleMobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleThe insatiable demand for clicky-convenience is nurturing a burgeoning market in the UK. Brands have been scrambling to cash in on the click-and-colle...
View articleThe £90m scheme could see Wi-Fi services on UK commuter trains become 10 times faster over the next three to four years. Read More...
View articleCheck out these ten top tips for generating leads on Twitter in just 25 minutes a day from Twitter's Anne Mercogliano and HubSpot's Kipp Bodnar. Read ...
View articleIt’s the general consensus that pyjama-clad millennials make up the majority of Netflix’s audience, but new data from Goldman Sachs suggests children ...
View articleResearchers at Gartner have predicted that global tablet sales will overtake PC sales for the first time next year, reaching more than 320 million uni...
View articleAlmost one in five websites are blocked by the UK's internet service providers' filters, according to the Open Rights Group. Read More...
View articleBy reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...
View articleMobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...
View articleWhen it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...
View articleTwitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Read More...
View articleApp-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...
View articleA strong economy and high consumer confidence means mobile adspend in the UK is expected to double to £2bn this year, according to new research. Read ...
View articleAfter a successful month-long trial, ads will now appear in Twitter’s news feed with direct links to apps on Apple’s App Store or Google Play. Read Mo...
View articleBulmers, the fruity refreshment, has released a groundbreaking UK campaign using new Microsoft technology that ensures people never see the same ad tw...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleA recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...
View articleI/O, Google's major developer conference happening in San Francisco this week, means a load of fresh stats. On the first day, Google have announced da...
View articleA study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Read More...
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