The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleThe Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...
View articleMobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Re...
View articleTo deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...
View articleCloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...
View articleOne app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Read More...
View articleNaver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articleIt's time for apps to think inside the stores rather than just getting people there. Consider these approaches. Read More...
View articleBut will marketers make the grade? Read More...
View articleStudy finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Read More...
View articleAndroid users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...
View articleLearn the do's and don'ts of creating and leveraging branded apps. Read More...
View articleSmartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Read More...
View articleBusinesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia eleme...
View articleA roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...
View articleChoose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Read More...
View articleCrossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...
View articleUntil now, Sponsored Stories, which are placed in users' news feeds, have been the only ad unit available in Facebook's mobile app. Read More...
View articleMobile study shows that type of device connects to purchase behavior. Read More...
View articleAround three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Read More...
View articleThe campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...
View articleSmartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...
View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articleGoogle has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....
View articlePersonal time in the public sphere with few other things to occupy a person's attention add up to an interesting advertising opportunity - with a majo...
View articleZlango is planning to let brands buy keyword-targeted text images. Read More...
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