Xbox Shelves Dance App at Last Minute
Media

Xbox Shelves Dance App at Last Minute

14y Christopher Heine

Xbox Shelves Dance App at Last Minute

App has to wait till next year to deck the halls. Read More...

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Update: Xbox Holidays App Cuts A Rug
Media

Update: Xbox Holidays App Cuts A Rug

14y Christopher Heine

Update: Xbox Holidays App Cuts A Rug

The Xbox app launch was delayed at the last minute. Read More...

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P&G to Push Mobile Coupons With Mobeam
Media

P&G to Push Mobile Coupons With Mobeam

14y Susan Kuchinskas

P&G to Push Mobile Coupons With Mobeam

Mobeam's technology transforms a mobile barcode into a beam of light that POS laser scanners can see. Read More...

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The Intimacy of Mobile
Media

The Intimacy of Mobile

14y Paul Schoknecht

The Intimacy of Mobile

How can marketers leverage the attachments consumers have with their mobile devices into experiences that better resonate? Read More...

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Rants and Anti-Rants From Top-Grossing App Developers
Media

Rants and Anti-Rants From Top-Grossing App Developers

14y Rob Weber

Rants and Anti-Rants From Top-Grossing App Develop...

App development remains difficult because of these five factors. Will they ever be remedied? Read More...

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The Importance of Mobile Search in the Asian Market
Asia

The Importance of Mobile Search in the Asian Market

14y Christian Arno

The Importance of Mobile Search in the Asian Marke...

Mobile penetration within developing markets continues to grow with Asia leading the way. Consider these reports. Read More...

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Nexage to Run Private Mobile Ad Exchange
Media

Nexage to Run Private Mobile Ad Exchange

14y Susan Kuchinskas

Nexage to Run Private Mobile Ad Exchange

Exchange will let publishers and app developers limit advertisers and avoid channel conflicts. Read More...

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Newspapers Boost Mobile Traffic
Data insights

Newspapers Boost Mobile Traffic

14y ClickZ Stats Staff

Newspapers Boost Mobile Traffic

The NAA reported an uptick in mobile pageviews in September. Read More...

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Don't Be a Scrooge This Holiday Season, Have a Mobile Presence
Media

Don't Be a Scrooge This Holiday Season, Have a Mobile Presence

14y Craig Hagopian

Don't Be a Scrooge This Holiday Season, Have a Mob...

Three mobile marketing must-haves for the holidays. Read More...

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Location-Based Advertising: Evolving to Location-Based Services
Asia

Location-Based Advertising: Evolving to Location-Based Services

14y Darren Yan

Location-Based Advertising: Evolving to Location-B...

We are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building cu...

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It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
Media

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

14y Andrew Solmssen

It's Like a Big iPad! Look for 2012 to Be the Year...

What's the opportunity in TV apps for marketers? Part one in a two-part series. Read More...

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Amazon App Turns Consumers into Price Spies
Media

Amazon App Turns Consumers into Price Spies

14y Susan Kuchinskas

Amazon App Turns Consumers into Price Spies

What's good for shoppers is better for Amazon, as mobile shopping gains steam. Read More...

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Pillsbury Rolls Out Interactive Tools and Treats
Media

Pillsbury Rolls Out Interactive Tools and Treats

14y Kate Kaye

Pillsbury Rolls Out Interactive Tools and Treats

General Mills brand connects TV ads to mobile with Shazam. Read More...

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A Third of Mobile Ads Used to Sustain In-Market Presence
Data insights

A Third of Mobile Ads Used to Sustain In-Market Presence

14y ClickZ News Staff

A Third of Mobile Ads Used to Sustain In-Market Pr...

Millennial Media’s Q3 report suggests branding ads on the network are growing. Read More...

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ESPN: A Mobile Example to Emulate
Media

ESPN: A Mobile Example to Emulate

14y Melinda Krueger

ESPN: A Mobile Example to Emulate

ESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Read More...

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Location-Based Advertising: Privacy
Asia

Location-Based Advertising: Privacy

14y Darren Yan

Location-Based Advertising: Privacy

Advertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series...

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Black Friday E-Commerce by the Numbers
Media

Black Friday E-Commerce by the Numbers

14y Zachary Rodgers

Black Friday E-Commerce by the Numbers

Mobile contributed to a big year-over-year increase in consumer spending activity. Read More...

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Sega Uses Try-and-Buy Ad for Samurai Bloodshow
Media

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

14y Susan Kuchinskas

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

A mobile ad comes with a full-screen game demo and download option. Read More...

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At Wired Store in Times Square, Buick Goes Mobile... and Aerial
Media

At Wired Store in Times Square, Buick Goes Mobile... and Aerial

14y Lisa Lacy

At Wired Store in Times Square, Buick Goes Mobile....

A holiday installation uses tablets and wind to showcase the 2012 LaCrosse. Read More...

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Toyota Ads Launch in Yahoo's Livestand iPad App
Data insights

Toyota Ads Launch in Yahoo's Livestand iPad App

14y Zachary Rodgers

Toyota Ads Launch in Yahoo's Livestand iPad App

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Read More...

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Mobile and Our Hyper-Curated Existence
Media

Mobile and Our Hyper-Curated Existence

14y Paul Schoknecht

Mobile and Our Hyper-Curated Existence

What does a curated mobile experience mean for advertisers who are trying to connect and win share-of-wallet from consumers? Read More...

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Raytheon Extends Its Branded Epcot Experience Online
Media

Raytheon Extends Its Branded Epcot Experience Online

14y Zachary Rodgers

Raytheon Extends Its Branded Epcot Experience Onli...

Two-year-old "Sum of All Thrills" ride finds new life on web. Read More...

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App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Media

App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?

14y Rob Weber

App Marketing: Native Apps vs. Web Apps, or How Ab...

Four factors to consider when trying to decide what type of app you should develop. Read More...

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Location-Based Advertising: The Importance of Location to Advertising
Asia

Location-Based Advertising: The Importance of Location to Advertising

14y Darren Yan

Location-Based Advertising: The Importance of Loca...

Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...

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Bratz Uses Augmented Reality for Holiday Doll Push
Ecommerce

Bratz Uses Augmented Reality for Holiday Doll Push

14y Susan Kuchinskas

Bratz Uses Augmented Reality for Holiday Doll Push

Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle. Read More...

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Velti Buys UK's Mobile Interactive Group for $25M
Data insights

Velti Buys UK's Mobile Interactive Group for $25M

14y ClickZ News Staff

Velti Buys UK's Mobile Interactive Group for $25M

MIG serves 300 customers, including PepsiCo, Skype and Sony. Read More...

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Mobile Shopping to Leap This Holiday Season
Media

Mobile Shopping to Leap This Holiday Season

14y Susan Kuchinskas

Mobile Shopping to Leap This Holiday Season

Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago. Read More...

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