Facebook’s iPad App: No Ads For Now
Media

Facebook’s iPad App: No Ads For Now

15y Christopher Heine

Facebook’s iPad App: No Ads For Now

Social giant says there's no timetable for monetizing its new app. Read More...

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Americans Consuming More Internet on the Go
Media

Americans Consuming More Internet on the Go

15y Douglas Quenqua

Americans Consuming More Internet on the Go

ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August Read More...

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The Big Thing in Japan: Mobile SNS and Games
Asia

The Big Thing in Japan: Mobile SNS and Games

15y Shohei Shimoda

The Big Thing in Japan: Mobile SNS and Games

An overview of mobile SNS sites Gree and Mobage in Japan. Read More...

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The Most Important Mobile Metrics
Media

The Most Important Mobile Metrics

15y Melinda Krueger

The Most Important Mobile Metrics

Are your SMS offers and push notifications compelling and are the timing and frequency right? Read More...

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Ad Execs: Mobile Needs Better Creative
Media

Ad Execs: Mobile Needs Better Creative

15y Christopher Heine

Ad Execs: Mobile Needs Better Creative

Advertising Week panel examines mobile challenges, apps, and other marketing issues. Read More...

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Steve Jobs Dies, Ushered in PC and Mobile Eras
Media

Steve Jobs Dies, Ushered in PC and Mobile Eras

15y Zachary Rodgers

Steve Jobs Dies, Ushered in PC and Mobile Eras

Jobs was a brilliant marketer who sent marketers scrambling. Read More...

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Jell-O App Lets You Jiggle It
Media

Jell-O App Lets You Jiggle It

15y Susan Kuchinskas

Jell-O App Lets You Jiggle It

You may not remember the last time you were served Jell-O. CP+B wants to change that. Read More...

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Mobile Spending Leads Direct Marketing Growth
Marketing

Mobile Spending Leads Direct Marketing Growth

15y Kate Kaye

Mobile Spending Leads Direct Marketing Growth

Direct Marketing Association predicts mobile direct marketing spend to grow 51 percent this year. Read More...

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Hip Clothing Brand Designs with Social Buzz in Mind
Media

Hip Clothing Brand Designs with Social Buzz in Mind

15y Lisa Lacy

Hip Clothing Brand Designs with Social Buzz in Min...

Betabrand's app lets customers create product pages featuring their own photos. Read More...

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Retrevo Mobile App Aims to be the New Sales Clerk
Media

Retrevo Mobile App Aims to be the New Sales Clerk

15y Joan Voight

Retrevo Mobile App Aims to be the New Sales Clerk

Firm is in talks with big-box chains to offer in-store mobile users real time product buzz. Read More...

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Why the $4.5B Auction of Nortel's Patents Is a Big Deal
Media

Why the $4.5B Auction of Nortel's Patents Is a Big Deal

15y Steve Eisenberg

Why the $4.5B Auction of Nortel's Patents Is a Big...

Apple, Microsoft, and others team up to purchase 6,000 patents in a move that will affect mobile marketing's future. Read More...

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Amazon's Kindle Fire Tablet: Ablaze With Ad Potential?
Media

Amazon's Kindle Fire Tablet: Ablaze With Ad Potential?

15y Susan Kuchinskas

Amazon's Kindle Fire Tablet: Ablaze With Ad Potent...

Amazon could use tablet data to assist mobile ad nets - or compete with them. Read More...

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Mobile Strategy in Government Agencies [Video]
Media

Mobile Strategy in Government Agencies [Video]

15y Tim McLaughlin

Mobile Strategy in Government Agencies [Video]

How government agencies can benefit from integrating a mobile strategy into their constituent services. Read More...

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Measuring Conversion in Mobile Marketing
Asia

Measuring Conversion in Mobile Marketing

15y Darren Yan

Measuring Conversion in Mobile Marketing

Are cross-media strategies such as featuring QR code or apps in print media effective? Read More...

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Yahoo: Deal for iPhone Not Strictly a Hallucination
Media

Yahoo: Deal for iPhone Not Strictly a Hallucination

15y Susan Kuchinskas

Yahoo: Deal for iPhone Not Strictly a Hallucinatio...

Yahoo talks with ClickZ about its mobile search plans and prospects. Read More...

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Mobile Coupon Service Takes on Daily Deals in Canada
Media

Mobile Coupon Service Takes on Daily Deals in Canada

15y Susan Kuchinskas

Mobile Coupon Service Takes on Daily Deals in Cana...

Venture aims to attract merchants by charging less than rivals. Read More...

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How Android Holds Up Against iOS
Media

How Android Holds Up Against iOS

15y Rob Weber

How Android Holds Up Against iOS

A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Read More...

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Giant AT&T Ad Network Appears Out of Nowhere
Ad Industry Metrics

Giant AT&T Ad Network Appears Out of Nowhere

15y Kate Kaye

Giant AT&T Ad Network Appears Out of Nowhere

Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Read More...

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Why Mobile Isn't Just for Big Brands Anymore
Media

Why Mobile Isn't Just for Big Brands Anymore

15y Craig Hagopian

Why Mobile Isn't Just for Big Brands Anymore

With mobile advertising, SMBs can enter the mobile space now and affordably and generate qualified leads and local awareness. Read More...

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Text Messaging Levels Off Among U.S. Adults
Media

Text Messaging Levels Off Among U.S. Adults

15y Douglas Quenqua

Text Messaging Levels Off Among U.S. Adults

If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Read More...

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Medialets Bucks Trend With Embrace of Mobile Sites
Media

Medialets Bucks Trend With Embrace of Mobile Sites

15y Susan Kuchinskas

Medialets Bucks Trend With Embrace of Mobile Sites

Mobile rich media ad network counters trend toward app inventory. Read More...

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Hong Kong Disneyland Dips Into Digital for Halloween
Asia

Hong Kong Disneyland Dips Into Digital for Halloween

15y Adaline Lau

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

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InMobi Bulks Up Offering, War Chest
Media

InMobi Bulks Up Offering, War Chest

15y Susan Kuchinskas

InMobi Bulks Up Offering, War Chest

Mobile ad net gets $200 million to hire engineers and expand globally. Read More...

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Video and Travel Apps Drive Mobile Ads
Data insights

Video and Travel Apps Drive Mobile Ads

15y Susan Kuchinskas

Video and Travel Apps Drive Mobile Ads

Millennial Media finds growth in apps that are often used as travel booking tools. Read More...

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Collaboration Tools for Mobile Marketers
Media

Collaboration Tools for Mobile Marketers

15y Melinda Krueger

Collaboration Tools for Mobile Marketers

Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Read More...

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IAB Proposes Standard for In-App Ads
Media

IAB Proposes Standard for In-App Ads

15y Susan Kuchinskas

IAB Proposes Standard for In-App Ads

An attempt to overcome incompatible APIs that create hassle for advertisers and others. Read More...

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Google Projects Merry Mobile Holidays
Media

Google Projects Merry Mobile Holidays

15y Christopher Heine

Google Projects Merry Mobile Holidays

In recent seasons, 65 percent of smart phone owners used devices for last-minute shopping. Read More...

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