Data analysis is both an art and a science, and though the science of it is critical, so is the art: determining which information will hold the great...
View articleCustomization -- good. Stereotyping -- bad. Personalization -- good. Too personal -- bad. Data mining and profiling -- good. Intruding and encroaching...
View articleIt's time for a little statistics. Wait, come back! This isn't a flashback to your college stats course. No scary formulas, just an overview of key co...
View articleThe only thing customers care about is what your product or service can do for them. To engage customers, you need a Web site with strong copy that sp...
View articleWant to know what your customers want? Ask them. The customer satisfaction survey can be a very useful tool in making critical business decisions. Mik...
View article"Ask a silly question, get a silly answer." This playground put-down contains a hard kernel of marketing truth. If you want to gather actionable custo...
View articleTo increase your online sales, you have to begin at the beginning: your home page. If it doesn't do what it should, visitors won't go deeper into your...
View articleSo Statistics 101 wasn't your favorite class. But chances are you recognize how important sound sampling methods are to conducting an effective resear...
View articleMeasuring your site's traffic is crucial to assessing where you're going. In this new column Internet analyst and statistician Michael Hochster will g...
View articleDon't get Bryan wrong. He does think marketing is an essential part of the e-commerce equation. But when it comes to success in e-business, or any bus...
View articleThis is the final edition of Ad Metrics. Jeff Moore, its writer, recently left the Internet advertising field when he accepted a new position with Cur...
View articleThe predominant reason people click on ads is interest in the product advertised. Sure, sweepstakes, curiosity-makers, and entertaining ads all have t...
View articlePut the world's two hottest technologies -- the Internet and wireless communications -- together and you get a lot of hype. Everyone is talking about ...
View articleHealthcare is a huge and rapidly growing application for the Internet. A recent Jupiter Communications study claims that online health advertising wil...
View articleInternet advertising makes up only about one percent of the total U.S. advertising market. The good news is that high- speed access will cause online ...
View articleIn the last year, free access providers like NetZero, AltaVista and Free-PC have gotten a lot of ink. Jeff argued in his last column that Internet use...
View articleYour brilliant ad campaign is luring visitors in droves to your site. What's the next step? Often, it's the site registration process. Your dilemma is...
View articleSome 30 percent of all Internet users have listened to Internet radio within the last three months. Does this foretell a revolution in advertising, a ...
View articleIt's the $64,000 question. To what extent is Internet advertising displacing television advertising? The press has been speculating for years now abou...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleInternet advertisers pay a lot of attention to segmentation based on income, education, age, gender, and even psychographics. One of the most striking...
View articleInternet shoppers are three times more likely to buy items offline than online when browsing for items on the Internet. The fact that people are shopp...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleThe Travelocity-Preview Travel merger and Microsoft's spinoff of Expedia have refocused attention on the online travel market. Travelocity's sales pro...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articleThere's been a good deal of concern lately about falling click-through rates. Research says that 52 percent of Internet users claim they don't click o...
View articleMoney talks and savvy web users listen. Finance is one of the killer apps for the Internet among service industries. Thanks to the Internet's wealth o...
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