This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick o...
View articleAlthough many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Read More...
View articleThis holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...
View articleWhat does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Read More...
View articleThere's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do...
View articleMarketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...
View articleDon't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleLess is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Read More...
View articleAn actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...
View articleWhen we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...
View articleA new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...
View articleGoogle Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...
View articleThese may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...
View articleTwitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleIntegrating your data can help you make it even more valuable. What is the best way to integrate? Read More...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleInternet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...
View articleAt some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
View articleHistory has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...
View articleThere have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for m...
View articleThe fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleCreating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...
View articleThere can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your bra...
View articleData analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for n...
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