What are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleIn the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articlePersonalized content is good for you, apparently. Read More...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleThere are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Read More...
View articleThis column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...
View articleIn an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Site...
View articleIf consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these e...
View articleAlthough financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to o...
View articleEven though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over th...
View articleThe transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Read More...
View articleIt's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possi...
View articleIn order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...
View articleThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleThese days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Read More...
View articleHere are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons,...
View articlePR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...
View articleStudents must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for ...
View articleOftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleReal-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...
View article