You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articlePerfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...
View articleOver the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...
View articleReal-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...
View articleToday we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and follo...
View articleOne of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...
View articleHigh performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleDespite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been th...
View articleA new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...
View articleYour customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...
View articleCustomers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleMillennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...
View articleLaunching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...
View articleTwitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...
View articleCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ...
View articleClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...
View articleLast Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going forwa...
View articleWhat does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...
View articleThe data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...
View articleLast week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...
View articleWhat do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...
View articleIt may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...
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