Understanding the landscape of display advertising. Read More...
View articleThe three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...
View articleVideo ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Read More...
View articleToyota and Pepsi are among the early adopters of Google+ Pages. Read More...
View articleNisenholtz helped give the Times its reputation for digital innovation. Read More...
View articleCombined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees. Read More...
View articleSix ways to ensure alignment of local marketing programs. Read More...
View articleOnline merchants can use deals to build their email lists. Read More...
View articleAnnouncement arrives against backdrop of annual privacy meeting for global brands. Read More...
View articleAutomotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Read More...
View articleChina's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Read More...
View articleThe social network set up a regional sales hub in Singapore in May. Read More...
View articleClassifieds site generated $2.1 million in revenue from "online prostitution advertising" in August. Read More...
View articleTo understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...
View articleIf you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients....
View articleFast-food brand runs Promoted Trend while citing last year's success. Read More...
View articleDigital fingerprinting startup will use cash to invest in products and expand sales and marketing. Read More...
View articleAttorneys general force B&N to push back data opt-out deadline. Read More...
View articleFacebook's latest 'people talking about' metric offers a more accurate assessment to engagement and success than the number of fans your brand has. He...
View articleWith market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...
View articleNew Buddy Media tool will help the brands implement Facebook apps on their sites. Read More...
View articleDoes your offer make things easier for your consumer and not just for you? Read More...
View articleResearch underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...
View articleHere's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Read More...
View articleEBay deal signals verb buttons may almost be here. Read More...
View articleThere is no easy button in the demand-side-platform world. Read More...
View articleObjectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Read More...
View article