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View articleThe case for brand bidding and applying a generic brand search strategy using the airlines sector as an example. Read More...
View articleMarketers interested in scraping User IDs should fear Facebook's ire. Read More...
View articleEffective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Read More...
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View articleFacebook said a report of a privacy breach involving Facebook apps transmitting user IDs is "curious at best." Read More...
View articleIntroduction of Instant Search boosts search giant's market share. Read More...
View articleLatest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months. Read More...
View articleOnline video goes mainstream in Asia Pacific. Read More...
View articleNew tools may be the mind-expanding drug that resurfaces the creative marketer in us. Read More...
View articleThe retailer has rolled out its 'Summit Signals' program to all stores, marking one of the first national geo-fencing efforts. Read More...
View articleYahoo's network reaches more U.S. users than any other, according to comScore. Read More...
View articleFirst six months of 2010 suggest a return to health for the online advertising market, according to IAB report. Read More...
View articleMicrosoft hopes the launch of its new mobile operating system will aid its progress in the mobile ad space. Read More...
View articleWeb analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the b...
View articleGoogle's mobile operating system is rapidly gaining ground on Apple's iPhone OS, according to Nielsen. Read More...
View articleInteractive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...
View articleBe smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in th...
View articleMarketing executives are under pressure to deliver measurable results. Don't fall into these traps. Read More...
View articlePromoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...
View articleSmartphones overtook non-smartphone handsets as primary devices for mobile browser and app use. Read More...
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