How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleRankings of the top 50 Internet advertisers by media value in July 2008. Read More...
View articleA marketer identifies what she'd like to see in behavioral targeting. Read More...
View articleFactors to consider when estimating a customer's value across on- and offline channels. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleMedia6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Read More...
View articleWith the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Read More...
View articleItaly and Brazil add the most users in July. Read More...
View articleNearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled...
View articleBehavioral targeting is like a toy two children are fighting over. Who will win? Read More...
View articleMake a case to invest in the right navigation equipment, learn how to use it, and plot the smoothest possible course to keep ahead of the pack. Read M...
View articleSearch engine underdog tries to make a big splash with ad campaign. Read More...
View articleA look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. Re...
View articleDon't fall into these three traps when using attitudinal data. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleThe behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to a...
View articleRankings of the top 50 Internet advertisers by media value in June 2008. Read More...
View articleRankings of the top 50 Internet advertisers by media value in May 2008. Read More...
View articleHow behavioral targeting has failed at the information game. Read More
View articleA McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Read More...
View articleThe number of ad impressions by industry and sponsored link impressions by the top placing companies in June 2008. Read More...
View articleAs technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Read More...
View articleA look at Omniture's updated product roadmap and other trends involving analytics vendors. Read More...
View articleThe number of Internet users in Germany held steady, but fluctuated in other countries. Read More...
View article