With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what...
View articleIf you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Read More...
View articleNew study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...
View articleWe need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleIn 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...
View articleLet's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Read More...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleThe Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleDon't do predictive; use predictive to solve particular problems. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
View articleHarnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...
View articleDon't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...
View articleFacebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...
View articleThe holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consu...
View articleRegardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation f...
View articleSet marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure...
View articleHere's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...
View articleGroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...
View articleSupport programmatic online media buying, minimize time-suckers, and embrace limitations. Read More...
View articleOnline holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...
View articleConsumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
View articleConsider this step-by-step approach to develop a metric-driven email campaign. Read More...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleMaking sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Read Mor...
View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View article