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View articleISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...
View articleNew report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....
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View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
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View articlePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
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View articleAdobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...
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View articleSourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...
View articleUnused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to wo...
View articleFor marketers, harnessing the power of buyer intent data can mean better lead generation, increased conversions, and long-term customer retention. Rea...
View articleHubSpot announced its acquisition of Belgium-based PieSync, an integration platform as a service, on November 4. PieSync integrates customer data acro...
View article54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Rea...
View article68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....
View articleCDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journe...
View articleThe IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...
View articleCMO of data management company Okera weighs in on what today's CMOs can do to embrace data privacy protection for their brands. Read More...
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