George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...
View articleCombining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...
View articlePodcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleIn January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThe increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...
View articleAccording to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranke...
View articleSilicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleAccording to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...
View articleSocial media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...
View articleA great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...
View articleOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleWith the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleMobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...
View articleEveryone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...
View articleIn this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View articleNew Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them. Read More...
View articleWhen measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...
View articleWhat exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, w...
View article