In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleHow can your team be more Oreo’s ‘Dunk in the Dark’ and less Paddy Power’s ‘Prove you’re Not Prejudiced’? Five principles from a surprising discipline...
View articleInfographics rule the web, but to display information in a way that makes people want to consume it, you've got to lay it out properly. Where should y...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleAs the Apple watch is unveiled, we've found the perfect flowchart to help you with this week's biggest decision: Should I buy one? Read More...
View articleWhere did it come from? What does it mean? How many people tweeted about it? Can I buy it? Find out here. Read More...
View articleIt's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleIs conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...
View articleE-power Marketing analysed the top social networking sites and scored each platform on its effectiveness for customer interaction, brand exposure, tra...
View articleNew RapidCampaign research shows that UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook. Re...
View article'The Power of Native' report revealed that native adverts garner greater levels of trust among consumers than traditional advertising. Importantly, 59...
View articleContent marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Read More...
View articleCreating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...
View articleVisa, Accenture and Pizza Hut are working together on a proof-of-concept car to test the use of the Internet of Things for e-commerce purchases. Read ...
View articlePinterest is set to test animated Pins in a bid to create a more engaging environment for advertisers to interact with users. Read More...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articlePositive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...
View articlePaddy Power's marketing taste is being questioned with its latest publicity stunt calling on Chelsea fans to pose at a stall set up at the recent Wemb...
View articleTwitter is coming of age as a customer service channel with more questions answered accurately through social media than email for the first time, yet...
View articleA survey of 2,000 consumers from RapidCampaign found that for 16 to 24-year-olds email is the top channel of choice for finding out about promotions, ...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View article77% of companies plan to increase their digital marketing budgets, the highest rate since eConsulstancy's Marketing Budgets survey began, and up from ...
View articleIn light of #TheDress “controversy,” Facebook crunched the numbers of status updates and let us know that younger males were more likely to see the dr...
View articleJohn Lewis, LEGO and Virgin Active joined Superbrands' annual top 20 rank, which is topped by British Airways for the second successive year. Read Mor...
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