Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns
Media

Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns

14y Daniel Mickens

Mariachi, Bears and Bikinis Spike Mike's Hard Lemo...

Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Read More...

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Wrapping Your Head Around Social Optimization
Asia

Wrapping Your Head Around Social Optimization

14y Adrian Lee

Wrapping Your Head Around Social Optimization

Consider these tactics to optimize your content on social media platforms. Read More...

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Facebook Store Revenue Among SMBs Increases 38%
Ecommerce

Facebook Store Revenue Among SMBs Increases 38%

14y Search Engine Watch

Facebook Store Revenue Among SMBs Increases 38%

Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Read More...

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Sports Marketers Hope for Olympic Committee Reversal on Social Media
Marketing

Sports Marketers Hope for Olympic Committee Reversal on Social Media

14y Matt Kapko

Sports Marketers Hope for Olympic Committee Revers...

Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...

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Facebook Introduces Mobile News Feed Ads for Apps
Media

Facebook Introduces Mobile News Feed Ads for Apps

14y Carly Page

Facebook Introduces Mobile News Feed Ads for Apps

Until now, Sponsored Stories, which are placed in users' news feeds, have been the only ad unit available in Facebook's mobile app. Read More...

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Social Response: It's About More Than Sentiment
Social

Social Response: It's About More Than Sentiment

14y Dave Evans

Social Response: It's About More Than Sentiment

When you build your response program understand that positive sentiment isn't an end-goal: it's a byproduct of your ability to delight customers while...

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Most Engaged Brand Fans Drive Significant Earned Media
Social

Most Engaged Brand Fans Drive Significant Earned Media

14y Daniel Mickens

Most Engaged Brand Fans Drive Significant Earned M...

Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire. Read More...

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Fun LA Eatery Links Instagram, Foursquare, and Facebook
Social

Fun LA Eatery Links Instagram, Foursquare, and Facebook

14y Susan Kuchinskas

Fun LA Eatery Links Instagram, Foursquare, and Fac...

Barney's Beanery increased customer engagement with a two-month campaign. Read More...

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HP, Ford and Sony Top Social Mentions List of Brands
Social

HP, Ford and Sony Top Social Mentions List of Brands

14y Search Engine Watch

HP, Ford and Sony Top Social Mentions List of Bran...

Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Read More...

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ING Runs to iCrossing for NYC Marathon Social Community
Agency Spotlight

ING Runs to iCrossing for NYC Marathon Social Community

14y Daniel Mickens

ING Runs to iCrossing for NYC Marathon Social Comm...

Also news from PubMatic, Shiny Ads and Promodity. Read More...

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British Airways Turns Olympics Tweets into Digital Symphony
Social

British Airways Turns Olympics Tweets into Digital Symphony

14y Daniel Mickens

British Airways Turns Olympics Tweets into Digital...

BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Read More...

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Facebook Reveals 83 Million Fake Accounts
Social

Facebook Reveals 83 Million Fake Accounts

14y Dan Worth

Facebook Reveals 83 Million Fake Accounts

Almost 5% of users own "duplicate accounts" on Facebook. Read More...

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ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]
Asia

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

14y Alvin Wang Graylin

ClickZ Connect: How to Use Weibo Marketing to Driv...

Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...

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How to Win Friends and Influence People on the Internet
Social

How to Win Friends and Influence People on the Internet

14y Krista Neher

How to Win Friends and Influence People on the Int...

Six ways to make people like you as it applies to online. Read More...

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Valassis Facebook App Makes Coupons More Social
Social

Valassis Facebook App Makes Coupons More Social

14y Susan Kuchinskas

Valassis Facebook App Makes Coupons More Social

RedPlum Social Savings lets users print, download, and share coupon offers without leaving Facebook. Read More...

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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Marketing

Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

14y Daniel Mickens

Nike Hopes to #RiseAbove Twitter Clutter During US...

Hashtag generated 400 tweets since Game 1. Read More...

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Google's Wildfire Buy Could Enhance Social Data Capabilities
Agency Spotlight

Google's Wildfire Buy Could Enhance Social Data Capabilities

14y Kate Kaye

Google's Wildfire Buy Could Enhance Social Data Ca...

Google purchased Facebook-centric social campaign management firm Wildfire. Read More...

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E-Commerce Firm Accuses Facebook of Click Fraud
Ecommerce

E-Commerce Firm Accuses Facebook of Click Fraud

14y Search Engine Watch

E-Commerce Firm Accuses Facebook of Click Fraud

E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Read More...

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The Age Of Transmedia: How Brands Can Tell Better Stories
Asia

The Age Of Transmedia: How Brands Can Tell Better Stories

14y Vincent Teo

The Age Of Transmedia: How Brands Can Tell Better ...

Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...

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MasterCard Goes Local With Gilt City Deals Partnership
Social

MasterCard Goes Local With Gilt City Deals Partnership

14y Matt Kapko

MasterCard Goes Local With Gilt City Deals Partner...

MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...

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Progressive's Flo Plays in The Sims Social and Instagram
Financial Services

Progressive's Flo Plays in The Sims Social and Instagram

14y Matt Kapko

Progressive's Flo Plays in The Sims Social and Ins...

Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Read More...

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Intel Goes Inside Social Video With Topher Grace
Media

Intel Goes Inside Social Video With Topher Grace

14y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." Read More...

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Sponsored Stories Rake in $1M Each Day, Says Facebook
Media

Sponsored Stories Rake in $1M Each Day, Says Facebook

14y Kate Kaye

Sponsored Stories Rake in $1M Each Day, Says Faceb...

Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Read More...

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44% Are Likely to Engage With Branded Image Content
Social

44% Are Likely to Engage With Branded Image Content

14y Daniel Mickens

44% Are Likely to Engage With Branded Image Conten...

New data on social media engagement from Performics. Read More...

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Facebook Tests Sponsored Results in Search Bar
Paid Search

Facebook Tests Sponsored Results in Search Bar

14y Search Engine Watch

Facebook Tests Sponsored Results in Search Bar

Facebook’s search box could become home to Sponsored Result.s Read More...

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Promoted Tweets See 1% to 3% Engagement on Average
Ad Industry Metrics

Promoted Tweets See 1% to 3% Engagement on Average

14y Matt Kapko

Promoted Tweets See 1% to 3% Engagement on Average

TBG digital reverses original Facebook and Twitter ad finding. Read More...

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Collaborate to Grow: Leveraging Social Space Connections to Build Brands
Asia

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

14y MP Singh

Collaborate to Grow: Leveraging Social Space Conne...

Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Read More...

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