Anticipating customer needs with data and AI
AI & Automation

Anticipating customer needs with data and AI

6y Kate Erickson

Anticipating customer needs with data and AI

Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...

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Eight best ways to use AI in martech in 2020
AI & Automation

Eight best ways to use AI in martech in 2020

6y Kevin Payne

Eight best ways to use AI in martech in 2020

We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...

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Five changes in social advertising for brands during COVID-19
Digital Advertising

Five changes in social advertising for brands during COVID-19

6y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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5 tips to accelerate your company's AI implementation
AI & Automation

5 tips to accelerate your company's AI implementation

6y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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How Adobe uses AI internally to drive growth
AI & Automation

How Adobe uses AI internally to drive growth

6y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots
AI & Automation

Key insights: AI in Marketing Summit highlights, microbrowser advertising, ...

6y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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The benefits of effective chatbots on customer experience
AI & Automation

The benefits of effective chatbots on customer experience

6y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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Personalization is critical during times of rapid change
AI & Automation

Personalization is critical during times of rapid change

6y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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The story of AI-enabled DAM: From point solution to enterprise enabler
AI & Automation

The story of AI-enabled DAM: From point solution to enterprise enabler

6y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy
Digital Advertising

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SE...

6y Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

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AI-driven personalization yields impressive retail ROI
AI & Automation

AI-driven personalization yields impressive retail ROI

6y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence
AI & Automation

How AI empowered CDPs are bridging the gap between marketing data and true ...

6y Dan Drapeau

How AI empowered CDPs are bridging the gap between...

Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...

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Using AI and advertising technology in a post-COVID-19 world
AI & Automation

Using AI and advertising technology in a post-COVID-19 world

6y Roman Daneghyan

Using AI and advertising technology in a post-COVI...

On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...

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How should CMOs adapt their marketing strategies in times of uncertainty
Digital Marketing

How should CMOs adapt their marketing strategies in times of uncertainty

6y Prateek Dayal

How should CMOs adapt their marketing strategies i...

Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...

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How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

6y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations
Analytics

Key Insights: Marketers reveal their confidence, fears, and marketing techn...

6y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
AI & Automation

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

6y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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What leading consultants say about the usage of AI in marketing?
AI & Automation

What leading consultants say about the usage of AI in marketing?

6y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

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The new normal post COVID-19 will require a deep understanding of the consumer
Digital Marketing

The new normal post COVID-19 will require a deep understanding of the consu...

6y Carrie Parker

The new normal post COVID-19 will require a deep u...

Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...

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Data-driven optimization: The critical role of AI in martech
AI & Automation

Data-driven optimization: The critical role of AI in martech

6y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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How edge computing will overhaul traditional customer experiences
Analytics

How edge computing will overhaul traditional customer experiences

6y Philip Say

How edge computing will overhaul traditional custo...

Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. O...

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CCPA and customer outreach: What marketing experts need to know
Data insights

CCPA and customer outreach: What marketing experts need to know

6y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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athenahealth operationalizes customer feedback to drive clinical and financial results
AI & Automation

athenahealth operationalizes customer feedback to drive clinical and financ...

6y Mahir Prasad

athenahealth operationalizes customer feedback to ...

Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...

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Pinterest's Global Head of Marketing for Financial Services discusses how brands can connect with consumers post-COVID-19
Digital Marketing

Pinterest's Global Head of Marketing for Financial Services discusses how b...

6y Jacqueline Dooley

Pinterest's Global Head of Marketing for Financial...

Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO
AI & Automation

Live events may remain digital for the long term — words of wisdom from Cer...

6y Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
AI & Automation

Key Insights: B2B content marketing decoded, top marketing technologies, an...

6y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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Three A/B testing tactics to improve your conversion rate
Digital Marketing

Three A/B testing tactics to improve your conversion rate

6y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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